by Tracey Wallace February 5, 2016 Follow @tracewallFebruary 5, 2016 You’ve already heard it: inbound marketing can drive serious web traffic, additional sales and customer loyalty for your growing business. But effectively implementing a content marketing team and strategy isn’t as easy as simply hiring a writer. Every post your brand publishes is a reflection … Continue reading 5 Things Every Retailer Should Blog About to Build Customer Loyalty and Brand Personality
Josh Marti With 2015 coming to a close, retailers are looking ahead for the next wave of technology that will impact in-store innovation. While we’re still waiting for some popular 2015 predictions to take off, including the merging of online recommendation engines with in-store visits, other trends such as e-commerce sites opening more brick and … Continue reading Five Trends Ready to Disrupt In-Store Retail in 2016
by Christina Lavingia November 25, 2015November 25, 2015 We’re fast approaching the holiday season, which starts with Thanksgiving and — sometimes on the same day — evolves into the shopping spree that characterizes the gift-giving season. Just as shoppers will be looking for the right gift at the best price, retailers will be looking to … Continue reading 24 Retail Stocks With the Highest Dependency on Q4
by Joel Goldstein November 21, 2015 Follow @joelgoldsteinNovember 21, 2015 Why do some retail businesses manage to stay successful for decades while others open and close shop quickly? It’s simple! Successful businesses know the retail secrets to success. Do you? Here are the top five: Give customers a WOW moment. With all the competition on … Continue reading 5 Retail Secrets to Success
Aggregated statistics from e-commerce sites across verticals reveal the dominance of mobile and the most popular on-site search terms. Pamela Parker on November 11, 2015 As we did last year, Marketing Land will be providing our readers with the latest information on holiday e-commerce activity weekly in 2016, giving retail marketers benchmarks as the season goes … Continue reading Online Retail Traffic And Conversions Warmed Up Last Week
Many retailers are still not taking advantage of the power of mobile to increase in-store sales; columnist Allan Haims explains why and how they should. Allan Haims on October 23, 2015 While consumers are unquestionably connected to their smartphones, only a fraction of them is shopping via their mobile devices, which represents a huge missed … Continue reading Retailers: How To Engage Mobile Holiday Shoppers This Year
Dan McClureOctober 12, 2015 Retail never stands still. When A&P invented the modern grocery store in the 1950s, its rapid rise to prominence was eclipsed thirty years later by discount empires such as Kmart and Walmart, who themselves are now threatened by online players like Amazon, who churlishly refuse to stay solely online.To talk about … Continue reading Exploding The World of Retail Opportunity – It’s Time to Have a Crisis
Jomer GregorioOctober 6, 2015 One of the best benefits of Digital Marketing is the fact that even small and medium businesses can compete with the big boys – those who have deep pockets for marketing – if they used the right tool to deliver their message to targeted audiences. And one of the tools that … Continue reading 8 Cool Facts about Retargeting You Must Know (Infographic)
Victoria VessellaSeptember 26, 2015 Getting your product into retail stores can be a daunting task. Shelf space is valuable real estate, as countless vendors are competing for a slice of the same pie. It’s important to remember that retailers have their own objective, which is to drive revenue with the products they provide to consumers. … Continue reading Tips for Negotiating with Retailers
Gail OliverAugust 27, 2015 If you really want to guarantee big sales this holiday season, one market you’ll want to consider targeting is the corporate market, and you will want to start preparing for it now. According to a report from the Advertising Specialty Institute (ASI), last year companies were planning to spend $ 43 … Continue reading Want Big Sales This Holiday Season? Target the Corporate Gift Market
