With the holidays around the corner, it’s a crucial time for retailers to get their paid social strategies in place. Columnist Brad O’Brien outlines 10 tips for achieving a highly successful quarter. Brad O’Brien on October 13, 2016 Social advertising in Q4 is expensive. Higher intent to purchase among holiday shoppers means that CPMs … Continue reading 10 tips for retailers’ Q4 social advertising
by Victoria Vessella Follow @v_vessellaSeptember 21, 2016 Retail audits are a critical component of a company’s overall retail execution strategy. They allow merchandisers to capture vital field data that affects the health of your business, such as retailer compliance, stock levels, and competitor activity. Moreover, managers are able to use data accumulated over time to … Continue reading Retail Audits: How To Reap Their Rewards
by Ian Jindal Follow @ianjindalSeptember 2, 2016 This year has already proven to be one of fundamental change. As the UK now embarks on the journey to leave the European Union, and as new opportunities – and challenges – open up for retailers of all sizes, what new horizons are coming into sight? Where should … Continue reading Capitalizing on Change to Take Internet Retailing to New Horizons
by Jackie CarneyAugust 26, 2016 Visual merchandising is a subset of retail merchandising that’s part art and part science. As a result of this dual nature, it seems to be constantly in flux, adapting to changes in taste and technology. For brands in brick-and-mortar locations, staying on top of visual merchandising trends is one key … Continue reading 5 Visual Merchandising Trends of 2016
by Matt Osit July 23, 2016July 23, 2016 Today, retail isn’t just about how products are displayed in brick and mortar stores. It’s about the whole customer experience, from gathering information, to comparing products and pricing, to the delivery of products from suppliers to stores and their consumers. Today’s multichannel retailing: Combines the in-store as … Continue reading How Multichannel Retailing May Change Relationships with Suppliers
As we kick off our Holiday Retailer coverage for 2016, we encourage e-commerce marketers to tune in and keep checking back for news you can use, as well as the latest developments in the space. Pamela Parker on July 15, 2016 at 10:30 am No matter the marketing discipline, preparation is a key ingredient for … Continue reading Holiday Retailer 2016 begins: It’s beginning to look a lot like Christmas…
RichRevelance, an omnichannel personalization provider, polled more than 1,000 consumers to uncover consumer attitudes toward retail technology. Amy Gesenhues on June 24, 2016 at 11:15 am According to a recent survey looking at consumers’ attitudes toward retail technology, omnichannel personalization solution RichRevelance found shoppers are still not comfortable with all technology has to offer the … Continue reading Retail survey: 51% of shoppers want digital coupons; 67% find facial recognition creepy
As more consumers turn to sites like Amazon to start their product searches, columnist Benjamin Spiegel says it’s time for consumer packaged goods brands to hop on board and focus on these platforms. Benjamin Spiegel on June 22, 2016 Back in 2014, we talked about the threat that vertical search engines pose to Google. … Continue reading Why CPG brands (and their budgets) need to focus on e-retail search
by Brian Ewing March 21, 2016March 21, 2016 Online stores have become a major revenue source for many small businesses over the last several years. If you’re already active with e-commerce or thinking about expanding into this space, here are five online retail trends to consider for 2016 from Snap Retail. #1 Product Research Customers … Continue reading 5 Emerging Trends in Online Retail for 2016
by Ian Jindal March 17, 2016 Follow @ianjindalMarch 17, 2016 Sometimes you have to stop looking at something the way you always have and consider it from a completely different perspective. On one hand the question of why delivery is so important in retail seems laughably obvious; a customer buys something so you have to … Continue reading Retail Fulfillment: No Longer a Back-Room Concern
