Category Archives: Publishers Guide

Smart Publishers Should Move Beyond Header-Bidding Wrappers To Server-to-Server Integrations

by John Potter, Op-Ed Contributor, September 9, 2016 Internet publishers face a programmatic advertising market that is still incredibly fragmented on the demand side. Given the continued move of advertising dollars to programmatic, this fragmentation is costing publishers a lot of money. Over the last couple of years, publishers have responded by embracing header bidding. … Continue reading Smart Publishers Should Move Beyond Header-Bidding Wrappers To Server-to-Server Integrations →

10 Insanely Good Reasons You Should Publish On Medium

Publishers Guide

by Larry Kim July 19, 2016July 19, 2016 We all want to make our content go further. No matter how many followers you have on social media and no matter how many people visit your website every month, sometimes your great content just doesn’t get as much mileage as it could. Your most loyal readers … Continue reading 10 Insanely Good Reasons You Should Publish On Medium →

The Top 10 Mobile RTB Marketplaces for Publishers

Publishers Guide

by Eyal Katz May 30, 2016 Follow @eyalk100May 30, 2016 For online publishers mobile traffic serves as a serious monetization headache. Less ad inventory available per page view is creating new ways of expanding publishers’ already slim profit margins. Mobile RTB ad exchanges are a great solution. Image source: https://dev.twitter.com/mopub/ui/mopub-dashboard Before we get down to … Continue reading The Top 10 Mobile RTB Marketplaces for Publishers →

The Complete Guide: How to Create a Medium Publication

Publishers Guide

by Tiffany Sun April 25, 2016 Follow @tiffanycsunApril 25, 2016 Ever thought about building your own publication on Medium? Or attracting an even bigger crowd to your blog? Perfect! Because this guide will tell you exactly what to do that’ll create a Medium publication that best suits your style. Let’s get started, shall we? Part … Continue reading The Complete Guide: How to Create a Medium Publication →

What You Need To Know About The Apple News Format

Publishers Guide

by Roee Ganot March 28, 2016March 28, 2016 Apple has already dominated the personal tech niche, providing superior products for phones, mp3 players, and personal computers, among others. Now it is entering the publishing game. Well, sort of. Apple has always had a news app on its iPhone, but it has opened up the option … Continue reading What You Need To Know About The Apple News Format →

What Is Header Bidding — And Why Should Publishers Care?

Publishers Guide

As an alternative to Google’s advertising waterfall, simultaneous bidding can increase prices for websites’ ad space. Barry Levine on December 21, 2015 Next to ad blocking, header bidding is one of the hottest topics among digital advertisers and website publishers. It’s complicated and quickly evolving, but it can give publishers more control over — and … Continue reading What Is Header Bidding — And Why Should Publishers Care? →