Category Archives: Publishers Guide

Why Programmatic Works For This Smaller Publisher

Why Programmatic Works For This Smaller Publisher by Laurie Sullivan , Staff Writer @lauriesullivan, October 24, 2017 Brandon Dawson, programmatic ads director at Render Media, an L.A.-based digital media company co-founded by Eytan Elbaz, creator of Google AdSense, thinks he has the formula to make programmatic successful. The media company owns and operates Cooking Panda … Continue reading Why Programmatic Works For This Smaller Publisher

How to identify the best publishers to help you achieve your business goals

How do you find the right affiliate partners for your brand? Columnist James Collins walks you through four steps you should take to determine which publishers will help you reach your business objectives. James Collins on October 27, 2017   Building enduring relationships with the right publishers is fundamental to running a successful affiliate program. … Continue reading How to identify the best publishers to help you achieve your business goals

Why Exclusivity Works

Madeline Boehmer — January 22, 2017 Follow @madelineboehmer— January 22, 2017 When making a purchase, there are a slough of psychological factors that come into play that most of us don’t even realize. Whether it be pricing or packaging or something in between, the one factor that marketers rely on time and time again to … Continue reading Why Exclusivity Works

Daily Beast’s Dyer On The Importance Of Investing In Journalists

by Sara Guaglione, Staff Writer, November 3, 2016 While some publishers are turning to social media platforms as a way to distribute their content to new audiences, Mike Dyer, president and publisher of The Daily Beast, relies heavily on his own journalists and platform to build the brand. “Our journalists and their expertise are our … Continue reading Daily Beast’s Dyer On The Importance Of Investing In Journalists

How Marketers Can Build Their Brand and Grow Their Careers by Getting Published Online

by Mark MillerOctober 5, 2016 As a marketer, writing is one of the most productive things you can do for your career. You don’t have to be seeking attention from creative recruitment agencies in order to benefit from it, either. On a personal level, you grow your personal brand and get an opportunity to show … Continue reading How Marketers Can Build Their Brand and Grow Their Careers by Getting Published Online

Publishers Should Love Google And Facebook, Tackle News-Thieving Parasite Start-Ups Instead

by Sean Hargrave, Staff Writer, September 23, 2016 The media landscape is fragmented and confusing right now, so much so that the News Media Association has asked the Government to do something about Google and Facebook’s influence. Exactly what the government is supposed to do is not laid out. So of course nothing will get … Continue reading Publishers Should Love Google And Facebook, Tackle News-Thieving Parasite Start-Ups Instead