Ginny Marvin on March 23, 2018 Everybody’s got a Story these days, it seems. The immersive mobile ad format pioneered by Snapchat and ripped off by Instagram, its parent Facebook and most recently, Google with AMP Stories, is now emerging from the so-called walled gardens. Connatix, a video syndication and monetization platform used by … Continue reading Connatix launches Stories for Publishers to bring native Story units to mobile sites
Ashley Hill — January 12, 2018 — January 12, 2018 I’ve been writing blog articles of one sort or another for ten years. First, I wrote on my cycling and hobby site, then for my own business. Now I write here, for occasional guest posts and for my clients. Here’s the thing: I’m not a … Continue reading My Best Process For Publishing Blog Posts
Why Programmatic Works For This Smaller Publisher by Laurie Sullivan , Staff Writer @lauriesullivan, October 24, 2017 Brandon Dawson, programmatic ads director at Render Media, an L.A.-based digital media company co-founded by Eytan Elbaz, creator of Google AdSense, thinks he has the formula to make programmatic successful. The media company owns and operates Cooking Panda … Continue reading Why Programmatic Works For This Smaller Publisher
How do you find the right affiliate partners for your brand? Columnist James Collins walks you through four steps you should take to determine which publishers will help you reach your business objectives. James Collins on October 27, 2017 Building enduring relationships with the right publishers is fundamental to running a successful affiliate program. … Continue reading How to identify the best publishers to help you achieve your business goals
By Brandon Leibowitz July 31st, 2017 One of the most profitable modes of income for the online publishers today is the revenues from the ads that they feature on their sites. The publisher-brand bonding is becoming stronger by the day as more and more marketers are queuing up for securing an ad space on the publisher’s … Continue reading 6 Strategies To Boost Ad Revenue For New Publishers
Eric Webb — April 18, 2017 — April 18, 2017 We all know of Publishers Clearing House (PCH). Their annual sweepstakes draws a lot of attention. Started by a direct marketing firm to help drive subscriptions for publishers, it grew steadily from the 1950’s and expanded into selling merchandise as well. In 2006, they purchased … Continue reading Publishers Clearing House: Lessons in Audience Neglect
Scott Barnett — February 24, 2017 Follow @scottabarnett— February 24, 2017 I had a conversation this week with a few publishers who were talking about how they use Facebook. A common theme arose, which was “should I love or hate Facebook?” My answer, (a bit tongue-in-cheek,) was “Yes.” If you are a local publisher, there … Continue reading For Local Publishers, is Facebook Friend or Foe?
Madeline Boehmer — January 22, 2017 Follow @madelineboehmer— January 22, 2017 When making a purchase, there are a slough of psychological factors that come into play that most of us don’t even realize. Whether it be pricing or packaging or something in between, the one factor that marketers rely on time and time again to … Continue reading Why Exclusivity Works
by Sara Guaglione, Staff Writer, November 3, 2016 While some publishers are turning to social media platforms as a way to distribute their content to new audiences, Mike Dyer, president and publisher of The Daily Beast, relies heavily on his own journalists and platform to build the brand. “Our journalists and their expertise are our … Continue reading Daily Beast’s Dyer On The Importance Of Investing In Journalists
by Mark MillerOctober 5, 2016 As a marketer, writing is one of the most productive things you can do for your career. You don’t have to be seeking attention from creative recruitment agencies in order to benefit from it, either. On a personal level, you grow your personal brand and get an opportunity to show … Continue reading How Marketers Can Build Their Brand and Grow Their Careers by Getting Published Online
