Columnist Peter Isaacson takes a close look at SiriusDecisions’ revised framework and explains why it’s a huge leap forward for Account-Based Marketing. Peter Isaacson on June 22, 2017 Just last month, SiriusDecisions unveiled its new Demand Unit Waterfall, which provides an innovative framework for managing leads across the full sales and marketing funnel, and … Continue reading 4 reasons the Demand Unit Waterfall is perfect for ABM
John Hawthorne — May 25, 2017 — May 25, 2017 Crowdfunding can be incredibly thrilling, right? You’ve been dreaming about something for months, maybe even years, and now you finally have a chance to bring it fruition. And so you carefully put together your Kickstarter campaign, estimating how much it will cost and when you’ll … Continue reading 10 Mistakes That Cause Kickstarter Projects To Be Delayed
Julie Huntley — April 25, 2017 — April 25, 2017 Escape rooms are a trend popping up across the United States. The premise is simple (though the storylines vary): You enter a room with a group of strangers (or family members if you’re feeling particularly masochistic) and try to gather and solve clues that guide … Continue reading How an Integrated Approach to Project Management Builds More Successful Creative Teams
Anand Srinivasan — April 20, 2017 Follow @anand_sriniv— April 20, 2017 Every industry needs a tool to manage and run their projects. According to a study published by the US based Project Management Institute (PMI), businesses in the United States lose as much as $ 122 million in poor project performance for each one billion … Continue reading 5 Free Project Management Tools For Business Users
Cassie Green — April 6, 2017 — April 6, 2017 Vector vs Raster — it’s a battle for the ages and one of the greatest struggles that many graphic designers (and many ordinary people) face when it comes time to create some graphics for their marketing. File format is very important, and the file format … Continue reading Vector vs Raster: What File Type is Right for Your Project?
David Arnold — April 6, 2017 — April 6, 2017 Intellectual capital is critical for creative agencies. In an industry where skill sets such as creativity and knowledge are precious assets, the core problems we face in marketing and advertising generally center on people—or the lack thereof. And often, these intangible resources are far more … Continue reading The Right Fit: Creative Resource Management in Your Agency
Penny Kooy — April 6, 2017 — April 6, 2017 Is project management different in an advertising agency? The short answer is a resounding “no.” While traditional project management is generally associated with more technical industries—IT, engineering, architecture, and so forth—the basic tenets of good, old-fashioned project management extend themselves across industries. Let’s break it … Continue reading Is Project Management Different in an Ad Agency?
Rotem Gal — March 27, 2017 Follow @gal_rotem— March 27, 2017 While project management is being sought after by organizations to better carry out their projects and meet goals in a timely manner, recent statistics reveal that project management is failing. Nearly half of all traditional software projects are not delivered on time and exceed … Continue reading 3 Robust Alternatives to Microsoft Project Management Software
Benjamin Brandall — March 7, 2017 — March 7, 2017 Is bad project management causing you to abandon important projects? Should you blame the tools you use, or does the issue go deeper? A new report published by software comparison company GetApp reveals the dire state of project management in 2017. GetApp’s research indicates that … Continue reading Are Your Useless Tools to Blame for Bad Project Management?
Penny Kooy — February 15, 2017 — February 15, 2017 Project management has many paths to success. The old adage “there are many roads to Rome” can be applied to agency project management. However, there are a few common areas where a wrong decision can create a lot more work in the long run. Using … Continue reading Test Your Agency Project Management IQ With These 3 Questions
