Category Archives: Project Management

Are Your Project Managers “Professional Babysitters”?

Karl Sakas — February 17, 2020 Are your agency’s PMs “professional babysitters”? Yes and no; let’s explore. A coaching client wrote: “I’ve always seen project managers as glorified babysitters. Why do agency employees need a ‘professional babysitter’ to tell them what to do at work?” A few months earlier, he’d noted: “I feel like [PMs] … Continue reading Are Your Project Managers “Professional Babysitters”?

Thinking By Sprinting: What Cognitive Science Tells Us About Why Scrum Works

Christiaan Verwijs — February 6, 2020 A while ago, I received an interesting scientific article from Gunther Verheyen titled “Getting Things Done: The Science Behind Stress-Free Productivity” (Heylighen & Vidal, 2007). The article discusses possible scientific explanations for the success of a personal productivity approach called “Getting Things Done” (GTD; Allen, 2001). The authors apply … Continue reading Thinking By Sprinting: What Cognitive Science Tells Us About Why Scrum Works

Applying agile to deliver better customer journeys

Being agile marketers requires us to venture outside of our comfort zones. Jennifer Cannon on January 24, 2020 Settling into habits can be the beginning of a dangerous routine that will eventually set teams behind. The rapid evolution of more sophisticated marketing technology demands attention, but organizations lacking the agility (or the willingness) to adapt … Continue reading Applying agile to deliver better customer journeys