Category Archives: Productivity

If A “Fool With A Tool Is Still A Fool,” Why Do We Keep Giving Them Tools?

Dave Brock — December 27, 2017 Follow @davidabrock — December 27, 2017 A colleague specializing in sales and marketing automation tools is fond of saying, “A fool with a tool is still a fool.” My variation of this is that often tools enable us to “Create crap at the speed of light.” Tools have a … Continue reading If A “Fool With A Tool Is Still A Fool,” Why Do We Keep Giving Them Tools?

Why Your Click-Through Rate is Getting Shittier Every Day

Chloe Rolph — December 12, 2017 — December 12, 2017 Free-Photos / Pixabay Who doesn’t love the honeymoon period of a social ad campaign? You’ve launched and things are fresh and exciting. Your audience can’t keep their thumbtips off your ads. Your click-through rate is soaring… 2.41%… 4.51%… 9.17%?! Nothing can stop us babe. The … Continue reading Why Your Click-Through Rate is Getting Shittier Every Day

Do Less to Do More

Lacy Boggs — December 4, 2017 Follow @blogspiration42 — December 4, 2017 Free-Photos / Pixabay I’m not going to lie: committing to doing less in my business was one of the scariest things I’ve done yet as an entrepreneur. Which sounds stupid when you put it in writing — but I bet a lot of … Continue reading Do Less to Do More