The features are available to the small set of brands testing Instagram checkout. Ginny Marvin on September 30, 2019 at 12:51 pm Instagram is testing product launch reminders in Stories and posts. Instagram wants to be more than a place for product discovery. It wants to deliver an all-inclusive commerce experience that brands develop entire … Continue reading Launching a new product? New Instagram tests launch day ‘Buy on Instagram’ reminders
Damon Yerian — August 2, 2019 — August 2, 2019 200degrees / Pixabay So you have multiple products and want to know if they should have their own websites. Perhaps you started with one product and have gradually added products to your site, and now you’re wondering if that was the best approach. Or maybe … Continue reading Should Your Individual Products Have Their Own Websites?
Clement Kao — July 30, 2019 — July 30, 2019 In my previous article, I discussed why product metrics sometimes don’t deliver business value, and I discussed best practices for driving business value as a product manager through a flexible framework of product metrics. To recap, the framework has the following eight components: Determine the … Continue reading Stop Using the Wrong Product Metrics: Unlocking Business Value
Kara Perez — June 26, 2019 — June 26, 2019 Thinking of bringing a new product to your audience? Being in a position where your business is ready to grow is wonderful, and it means that you’re on the right track. A new product just might be the thing to add more profit and to … Continue reading How to Introduce a New Product To Your Audience
Matt Cameron — May 30, 2019 Follow @WeCheckmate — May 30, 2019 Every industry has its own language, and product design is no exception. To succeed in this field, you have to learn the lingo—but of course that’s easier said than done. Product design terminology is difficult to understand without context, especially as it relates … Continue reading Product Design Terminology: 17 Terms To Know
Zach Heller — May 21, 2019 Follow @zheller — May 21, 2019 There are some products that take a long time to gain traction in the marketplace. Those are the exceptions for two reasons: 1) There are few companies that can afford to sustain a new product that does not gain immediate traction 2) Newer … Continue reading Keys to a Successful Product Launch
Amy Andrews — May 17, 2019 — May 17, 2019 When creating a product page for your business, it is important to follow some guidelines to make your page successful. There are some important key elements that you should use when creating product pages that help your business gain new customers and keep current ones … Continue reading Key Elements for Creating Product Pages
Christa Tuttle — May 7, 2019 — May 7, 2019 rawpixel / Pixabay Understanding the true desire or demand for your prospective new product or service is vital before you move “full speed ahead” to bring it to market. It’s important to set the stage for a successful and sustainable future for your new offering, … Continue reading Determining Market Demand for New Products or Services: Four Questions Answered
