To develop a customer-led design philosophy, companies must change its approach to improve collaboration with engineers and marketing teams. Jeremy Korst on February 19, 2020 Google the term “design thinking” and you’ll get around 1.5 billon results. It’s one of the most searched terms in business today as companies and marketers look to put the … Continue reading Design thinking starts with redefining the role customers play in your product strategy
Category Archives: Product Development
Maximizing Product Value Through Scrum Values
Johannes Geske — February 20, 2020 Delivering and maximizing value is a complex undertaking in which Scrum Teams learn and create value through an empirical process based on transparency, inspection and adaptation. Empiricism comes to life when the people on a Scrum Team share and live values that promote transparency, inspection and adaptation – and … Continue reading Maximizing Product Value Through Scrum Values
Technical Debt for Product Owners
Boris Steiner — February 13, 2020 Technical debt seems like a topic that resides completely in the domain of a Development Team. They are responsible for delivering a potentially releasable Increment after all. But might there be more to it for a Product Owner? More to know, more to deal with, more to take care … Continue reading Technical Debt for Product Owners
Connecting the Dots: Great UX in Connected Products
Manish Mistry — February 7, 2020 The principles of great user experience (UX) have been around for some time. Are things really so different when it comes to connected product UX? Yes and no. The concept of keeping things consistent holds true for both digital-only products like apps and connected products. However, connected products have … Continue reading Connecting the Dots: Great UX in Connected Products
Product Mindset: Encouraging Ownership in a Scrum Team
Stefan Wolpers — January 14, 2020 TL; DR: Product Mindset and Ownership in Scrum Teams There is one product, one Product Owner, one Product Backlog — a simple rule. How is that supposed to scale, you might ask, isn’t that approach turning the Product Owner into the Scrum team’s bottleneck, impeding value creation rather than … Continue reading Product Mindset: Encouraging Ownership in a Scrum Team
How to Create Killer Information Products
Chalmers Brown — December 29, 2019 To create information products that sell doesn’t take perfectionism. There are many different contextual factors of information product creation. No matter your niche — certain factors in writing are unconditionally important in all information product circumstances. The following is essential information to keep in mind when building or presenting … Continue reading How to Create Killer Information Products
What is Product Discovery?
Neil Grasso — November 27, 2019 Product discovery is the process of analyzing segments of your target audience in an effort to develop products or services that would best suite their needs. No your industry or budget, the product discovery process is one that every business should consider when looking to become a disruptor in … Continue reading What is Product Discovery?
How to Save Time and Money with A Minimal Viable Product (MVP)
Steven Imke — November 11, 2019 Follow @SteveImke Business founders really need to know about something called the Minimum Viable Product, or MVP for short. MVPs are not finished products. MVPs represent a kind of semi-functional product or mockup to demonstrate concepts and features to test your assumptions with customers. Why You Need A Minimally … Continue reading How to Save Time and Money with A Minimal Viable Product (MVP)
How to Align Your Product Strategy Using the Product Strategy Canvas (Part 1)
Joshua Partogi — October 26, 2019 Hello awesome people. Back with me again with new learning from the trenches. Over the years working with Product Owners mainly who works in large corporations, I see common challenges. The Product Owners jump straight to solution/implementation without knowing the overarching business strategy from the Senior management. And when … Continue reading How to Align Your Product Strategy Using the Product Strategy Canvas (Part 1)
Launching a new product? New Instagram tests launch day ‘Buy on Instagram’ reminders
The features are available to the small set of brands testing Instagram checkout. Ginny Marvin on September 30, 2019 at 12:51 pm Instagram is testing product launch reminders in Stories and posts. Instagram wants to be more than a place for product discovery. It wants to deliver an all-inclusive commerce experience that brands develop entire … Continue reading Launching a new product? New Instagram tests launch day ‘Buy on Instagram’ reminders
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