Category Archives: Product Development

How to Define a Product

Stephanie Ockerman — March 6, 2020 A question that frequently comes up in my Scrum Training courses is how to define a product. Scrum was created to help small teams solve complex problems and deliver products of the highest possible value. Scrum is used well beyond software because many teams and organizations recognize their work … Continue reading How to Define a Product →

Design thinking starts with redefining the role customers play in your product strategy

To develop a customer-led design philosophy, companies must change its approach to improve collaboration with engineers and marketing teams. Jeremy Korst on February 19, 2020 Google the term “design thinking” and you’ll get around 1.5 billon results. It’s one of the most searched terms in business today as companies and marketers look to put the … Continue reading Design thinking starts with redefining the role customers play in your product strategy →

How to Create Killer Information Products

Chalmers Brown — December 29, 2019 To create information products that sell doesn’t take perfectionism. There are many different contextual factors of information product creation. No matter your niche — certain factors in writing are unconditionally important in all information product circumstances. The following is essential information to keep in mind when building or presenting … Continue reading How to Create Killer Information Products →

How to Save Time and Money with A Minimal Viable Product (MVP)

Steven Imke — November 11, 2019 Follow @SteveImke Business founders really need to know about something called the Minimum Viable Product, or MVP for short. MVPs are not finished products. MVPs represent a kind of semi-functional product or mockup to demonstrate concepts and features to test your assumptions with customers. Why You Need A Minimally … Continue reading How to Save Time and Money with A Minimal Viable Product (MVP) →

How to Align Your Product Strategy Using the Product Strategy Canvas (Part 1)

Joshua Partogi — October 26, 2019 Hello awesome people. Back with me again with new learning from the trenches. Over the years working with Product Owners mainly who works in large corporations, I see common challenges. The Product Owners jump straight to solution/implementation without knowing the overarching business strategy from the Senior management. And when … Continue reading How to Align Your Product Strategy Using the Product Strategy Canvas (Part 1) →