Privacy Nerves: Most Consumers Won’t Share Anything About Themselves by Ray Schultz , May 13, 2021 For all the buzz about online buying during the pandemic, consumers are wary about releasing information about themselves, according to Consumer Privacy Trends Report 2021, a study from Tinuiti, conducted by Upwave. When asked what types of data they … Continue reading Privacy Nerves: Most Consumers Won’t Share Anything About Themselves
Category Archives: Privacy
Does Google’s FLoC alternative to third-party cookies make sense?
If the battery of addressability alternatives becomes too confusing, will contextual advertising resurge? Kim Davis on February 8, 2021 It’s common knowledge that Google Chrome will deprecate third-party cookies in the near future — likely in 2022. Possible alternatives to preserve addressability are being floated, among them initiatives springing from Chrome’s Privacy Sandbox. But are … Continue reading Does Google’s FLoC alternative to third-party cookies make sense?
Privacy In The Cookie-Less Future
Mapping Marketers’ Next Moves In Tech’s Privacy-Focused Future AdExchanger, Wednesday, December 23, 2020 “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Luke Taylor, COO at TrafficGuard. Tech’s push for a privacy-focused future is impacting everyone from publishers to … Continue reading Privacy In The Cookie-Less Future
Global Privacy Control group aims to succeed where ‘do not track’ failed
Initiative faces the challenge of gaining publisher and consumer adoption. Greg Sterling on October 15, 2020 A group of companies that includes Mozilla (Firefox) and DuckDuckGo launched a privacy initiative called Global Privacy Control (GPC). A new browser specification, it’s intended to simplify and expedite consumer privacy requests under the California Consumer Privacy Act (CCPA). … Continue reading Global Privacy Control group aims to succeed where ‘do not track’ failed
How Should SMBs Approach Data Privacy Laws?
Kristina Podnar — January 14, 2020 It’s hard to believe it’s been almost three years since the EU enacted its General Data Protection Regulation (GDPR), which fundamentally changed how businesses collect, process, and store consumer data. For many organizations, the GDPR was a major disruption that forced them to switch from a mindset of “collect … Continue reading How Should SMBs Approach Data Privacy Laws?
Nearly all consumers are concerned about personal data privacy, survey finds
But 70% haven’t heard of CCPA or GDPR and 62% don’t read privacy policies. Greg Sterling on December 4, 2019 A new survey of 1,000 U.S. adults discovered both concern and ignorance regarding online privacy and personal data protection. Conducted by Tealium, the survey found 97% of respondents are somewhat or very concerned about protecting … Continue reading Nearly all consumers are concerned about personal data privacy, survey finds
Why marketers should embrace data privacy, not view it as an obstacle
Duane Schulz explains that If marketers are willing to advocate privacy and transparency, we can shift the focus from short-term leads to lasting trust and long-term brand value. Taylor Peterson on August 27, 2019 “What would happen if marketers embraced privacy as a value of the company?” This was the question posed to me by … Continue reading Why marketers should embrace data privacy, not view it as an obstacle
Why Most Share Buttons Go Against Your Privacy Policy
Joao Romao — May 16, 2019 Follow @joaoromaolx — May 16, 2019 We recently made our WordPress Social Share Buttons Plugin free again, which means the timing is as good as ever to talk about share buttons. What is their purpose? Are they actually effective? And how do they relate to your privacy policy? Social … Continue reading Why Most Share Buttons Go Against Your Privacy Policy
Is Privacy Dead In The Digital Age? What To Do About It: Part I
Is Privacy Dead In The Digital Age? What To Do About It: Part I by Peter Friedman , Op-Ed Contributor, July 26, 2018 Let’s face it: Privacy is dead and rigor mortis set in a long time ago — back in the ’60s and ’70s, when computers began to store our data to target and … Continue reading Is Privacy Dead In The Digital Age? What To Do About It: Part I
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