Category Archives: Predictions

5 Predictions For 2016 After Reaching “Peak Martech”

What’s ahead for marketing technology in the new year? Columnist Erik Bratt takes a look at some trends marketers should expect to see. Erik Bratt on January 5, 2016 It’s no surprise that modern marketers are technology-crazy, constantly searching for the latest innovative application to help optimize the customer lifecycle and gain a competitive advantage. … Continue reading 5 Predictions For 2016 After Reaching “Peak Martech” →

Ringing In 2016 Predictions, But Someone Must Shoot This Zombie In The Head

by Laurie Sullivan @lauriesullivan, December 31, 2015 The era where a mere click and impression are top metrics is dead, but as Julia Greenberg, staff writer at WIRED, puts it, “someone still needs to shoot this zombie in the head.” The events that will take place in 2016 might surprise even seasoned marketers and advertisers. … Continue reading Ringing In 2016 Predictions, But Someone Must Shoot This Zombie In The Head →

8 Web Design Predictions For 2016 – 2017

by David Kranker December 30, 2015 Follow @https://twitter.com/tippingpointusDecember 30, 2015 In the dynamic web industry trends don’t last very long. New and exciting concepts, techniques, and tools are constantly being introduced. Creative minds are always working hard to keep the industry fresh by challenging norms and developing innovative new styles. In other words, a lot … Continue reading 8 Web Design Predictions For 2016 – 2017 →