Larry Kim — May 12, 2019 Follow @larrykim — May 12, 2019 Looking for PPC tips and tricks to take your paid campaigns to the next level? I’m going to share my unicorn secrets for improving paid campaigns, and you can use them for Facebook ads, search ads, native ads, and more. All these hacks … Continue reading Top 7 PPC Strategies for 2019
Category Archives: PPC Strategies
What’s the Better Investment – Paid Search or SEO?
Jacob Havenridge — May 9, 2019 — May 9, 2019 Working with limited marketing resources often means prioritizing your initiatives based on the overall impact they can have on your goals. One of the main considerations in this pursuit is whether your time is better invested in paid search or in search engine optimization (SEO). … Continue reading What’s the Better Investment – Paid Search or SEO?
4 Things You Should Know Before Hiring a PPC Agency
Pauline Jakober — March 14, 2019 Follow @GrpTwentySeven — March 14, 2019 For many companies, hiring a PPC agency is a big step into the unknown. You’re not sure what to expect. And you might have some not-quite-accurate ideas about how the relationship will work. We see this all the time with new clients. It’s … Continue reading 4 Things You Should Know Before Hiring a PPC Agency
12 Winning Strategies to Boost Your Click-Through Rates
Meera Kothand — March 6, 2019 — March 6, 2019 You optimize your website… You A/B test your subject lines… You spend hours perfecting your sentences…. But you realize that your subscribers are just not clicking through on your emails. Your click-through rate is in a sad, sorry state. And if subscribers aren’t clicking through … Continue reading 12 Winning Strategies to Boost Your Click-Through Rates
How to keep PPC accounts healthy when using automation
Why reports alone don’t cut it anymore in the fast-paced world of automated PPC Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of PPC. So much so, the role of the PPC pro has to evolve just as rapidly. Optmyzr co-founder Fred Vallaeys recently encapsulated … Continue reading How to keep PPC accounts healthy when using automation
Key Things Worth Analyzing in Your Competitor’s PPC Strategies
Ritu Sharma — January 16, 2019 Follow @realritusharma — January 16, 2019 Analyzing your competitors pay per click strategies is just as important as an athlete constantly looking over his shoulders in a race. You probably have seen athletes in a 100 Meter dash constantly looking over their shoulders. Do you know how important that … Continue reading Key Things Worth Analyzing in Your Competitor’s PPC Strategies
Closing the Loop with Paid Search: Linking the Right Message to the Right Audience
Jacob Havenridge — January 12, 2019 — January 12, 2019 FirmBee / Pixabay An End-to-End Approach Paid search gives advertisers the unique ability to send a large amount of qualified traffic to their web properties with just the flip of a switch. In the world of digital marketing, this is a powerful capability, but the … Continue reading Closing the Loop with Paid Search: Linking the Right Message to the Right Audience
5 PPC Strategies to Test in 2019
Michelle Morgan — January 7, 2019 — January 7, 2019 The new year is here, and with it comes all kinds of resolutions. Whether it’s losing weight, reading more, spending more time with family, each resolution is important and should hold a special place in your heart. But what about PPC strategies? Why should they … Continue reading 5 PPC Strategies to Test in 2019
Crush BFCM Sales With This Ultimate PPC Strategy
Nicole Blanckenberg — November 11, 2018 Follow @https://twitter.com/NicoleBlancken — November 11, 2018 When it comes to BFCM PPC strategies, the first thing to understand is that competition during the next couple of weeks will be intense. That means you have to reevaluate your platforms, budgets, bids and goals before Thanksgiving weekend, ensure you get the … Continue reading Crush BFCM Sales With This Ultimate PPC Strategy
Forget me not: 3 steps to make your PPC ads more memorable
What makes text ads memorable? Contributor Purna Virji looks at ways to keep text ads fresh and top of mind by optimizing ad targeting and implementing ad extensions. Purna Virji on August 15, 2018 What makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of … Continue reading Forget me not: 3 steps to make your PPC ads more memorable
Random Posts on PPC Strategies
5 Things To Do During Holidays To Be Productive
HubSpot’s June 2024 updates: New automation options, big sales improvements and more
3 Successful Social Media Campaigns from Innovative Multi-Channel Retailers
How Do You Motivate Agile Teams to Become High-Performing Teams?
You’re Not Good Enough to Be Disappointed
Crypto And The Curious Consumer: As Education Continues To Rise, Will Investment Follow Suit?
The Observer Effect and Heisenberg’s Uncertainty Principle
The Ads Are Coming! Get A Sneak Peak At Instagram Advertising Best Practices
How to Unlock Branded Search Features in Google
