by Larry Kim March 31, 2016March 31, 2016 There have been a rash of tweets and blogposts recently talking about the problems with using averages in PPC marketing. For example, this one where Julie Bacchini argues that “averages are a sucky metric”: While it’s true that sometimes averages can be very misleading, the problem with … Continue reading Why Averages Still Matter in PPC
by Brad Smith March 31, 2016 Follow @FixCourseMarch 31, 2016 Execution is hard. Tweaking keywords, fine-tuning targeting and upgrading ad copy is tough. Everything else shouldn’t be. Overcomplicating your life with extraneous activities not only increases confusion, but it also drags you away from the truly important stuff that dictates results. Instead, here are five … Continue reading 5 Lazy Tips to Cut Your PPC Budget in Half
By Robert Brady March 30th, 2016 As we discussed in Part 1, you begin your optimization efforts by keeping a watchful eye on search term reports to weed out irrelevant clicks and impressions. You then look at your keyword performance to find additional dead weight as well as gold mines that need more emphasis. Next you … Continue reading How To Test & Optimize PPC Ad Campaigns (Part Two)
by Larry Kim March 9, 2016March 9, 2016 Since the dawn of mankind we have been inventing tools to help us survive and overcome challenges. Even monkeys use tools to make their lives easier! Now, in 2016, tools are essential for professional marketers. The right PPC tools will save you time, provide crucial insights, inspire … Continue reading 29 PPC Tools You Need to Try This Year
by Elna Cain March 1, 2016March 1, 2016 Technology is fluid – it’s constantly changing in response to the ebbs and flows of new inventions. With the advent of the smartphone and all of its advancements since then, we’ve seen Internet advertisements change structure and function. Google’s primary mission is to “solve search problems…[and do … Continue reading How Effective Are Your Google Text Ads?
By Robert Brady February 15th, 2016 You planned, researched, built and launched your perfect Pay-Per-Click (PPC) campaign. It’s out in the world bringing customers to your store, whether physical or digital. Now you can just sit back and start counting the money right? NO! PPC should never be treated with a “set it and forget it” … Continue reading How To Test & Optimize PPC Ad Campaigns (Part One)
by Randy Milanovic January 31, 2016 Follow @kayak360January 31, 2016 Recently, I talked about the hidden costs of PPC management and the companies that deploy a managed/commissioned approach to them. The art of attracting paid search traffic is a huge topic, though, and there is another side to the coin. Use AdWords intelligently, and you … Continue reading Turning Pay Per Click into Clicks that Pay Off
by Dave Orecchio January 24, 2016 Follow @HighTechMKTJanuary 24, 2016 Targeting high-impact keywords is critical to success every time you prepare an article in your content marketing system. The Google Keyword Planner tool is a tremendous resource for identifying keywords with a healthy mix of search potential and limited competition. Keywords with moderate traffic, but … Continue reading 7 Insider Tips for Using Google’s Keyword Planner
by Johnathan Dane January 13, 2016January 13, 2016 Have you ever thought your Google advertising account should be performing better? You may be following the advice of many that say that the more time you spend in your account, the better. But what if it’s all backwards? What if it only takes you 10 minutes … Continue reading Why PPC Granularity Will Be Your Best Friend
by Larry Kim December 31, 2015December 31, 2015 2015 was a jam-packed year filled with some really exciting developments in reaching our audience through digital ads. Looking ahead, our friends at Acquisio gathered some pros in the industry to chat about predictions in paid search for 2016, and there’s some great stuff to look forward … Continue reading What’s in Store for PPC in 2016? Predictions from the Pros
