by Nashaat Quadri June 10, 2016June 10, 2016 I was so fond of marketing (as a subject) during my MBA that I used to keep Philip Kotler’s international bestseller “Marketing Management” at my bedside. He has been my role model ever since, as far as the subject of marketing strategy is concerned. Internet was in … Continue reading Highly Targeted PPC Strategies that are Beyond Quantitative Analysis
by Morgan Schuman June 8, 2016June 8, 2016 When you run a paid search campaign, you can reach a wide variety of shoppers, but are you speaking their language? Chances are, English might not be the predominant language in your backyard, so why put all of your money into only English campaigns? Tapping into the … Continue reading Breaking Into Bilingual PPC
by Joei Chan June 7, 2016 Follow @joeeiJune 7, 2016 “It’s just 75 characters. It’ll be quick.” Anybody who’s written PPC copy knows that’s a lie. Yes, PPC copy is mostly short. But it can also be the toughest to nail. You need to be data-driven and creative at the same time. Hit the pain … Continue reading PPC Ad Copy: Increase Conversions with These 4 Tested and Proven Tips
by Kirill Kniazev May 18, 2016 Follow @kirill_kniazevMay 18, 2016 Winning Marketing doesn’t offer PPC services at this time so I have no skin in this game. What I do offer is insight as someone who managed small business PPC in the past and managed people and agencies who do this professionally. Let’s find out … Continue reading Is My PPC Agency or Manager Ripping Me Off? How to Stop Losing Money on AdWords
by Kelley Schultz May 3, 2016May 3, 2016 As I continue to work on my optimization blog series (I’ve already talked about PPC and display), I am reminded of how much effort goes into managing digital campaigns. It’s true, a lot of work goes into optimizing digital campaigns 7 days a week, 52 weeks a … Continue reading Optimize Your Digital Marketing Optimizations Part 3: Owning Your SEO
by Francine Rodriguez April 26, 2016April 26, 2016 As the resident International Customer Success rep here at WordStream, I have seen my share of multilingual campaigns. It’s a small world after all! But diving into international waters can be a great challenge, so here are some of my tips on how to identify if you … Continue reading !Más PPC Por Favor! How to Break into Bilingual PPC
by Dan Gaughan April 22, 2016April 22, 2016 With the seasons changing and the arrival of warmer weather, there’s no better time to clean up your PPC campaign to make sure that you’re set up for success. While there’s plenty to look at and evaluate in your campaigns (e.g., ad copy, site links, extensions), your … Continue reading Clean Up Your PPC Keywords with These 4 Steps
by Kelley Schultz April 20, 2016April 20, 2016 I recently started a blog series on optimization and what it actually means for digital marketers in terms of the work that needs to get completed. You can read part 1 of this series where I discuss optimizing your PPC campaigns and provide a suggested cadence to … Continue reading Optimize Your Digital Marketing Optimizations Part 2: Display
By Liz Farquhar|2016-04-01T15:27:53+00:00April 6th, 2016|PPC|0 Comments Although similar in many ways, paid search and search engine optimization (SEO) are two very different beasts when it comes to digital marketing. Despite all of the SEO conspiracy theories floating around, there is no correlation between paid search and organic algorithms. In fact, Google very intentionally keeps these … Continue reading 3 Ways You Can Use PPC To Boost SEO
by Kelley Schultz April 5, 2016April 5, 2016 “Optimize” has truly become a buzzword in the digital landscape and one that is now often used in sales pitches, resumes, and employee to-do lists. But what does it really mean? By definition, optimize means “to make as effective, perfect, or useful as possible.” That is a … Continue reading Optimize Your Digital Marketing Optimizations Part 1: PPC
