Carrie Morgan June 23, 2020 In 2018, businesses spent $ 497 million on podcast advertising in 2018, and it’s estimated that by 2020, podcast ad spend will go up to a whopping $ 1 billion. So, podcasting is clearly big business. But what about if you don’t have the money to spend on advertising on … Continue reading How I Launched My Business Podcast (With No Experience!)
It’s one step closer to the podcast analytics advertisers have been waiting for. George Nguyen on May 5, 2020 Google has introduced Podcasts Manager, a new tool that provides podcast publishers with listening data such as minutes played, listening duration and other retention analytics, the company announced Tuesday. Podcasts Manager’s audience retention dashboard. Source: Google. … Continue reading Google’s new Podcasts Manager tool offers deeper data on listener behavior
Garry Grant — August 9, 2019 Follow @seoinc — August 9, 2019 Google Podcasts now makes it possible to search for episodes based on what you discussed in your show. Google Podcast has recently begun automatically transcribing dialog in using it formatted data. This allows users to search for specific episodes even if they can’t … Continue reading Your Podcasts are Now Searchable in Google
Everything you need to determine if podcast ads are right for your brand and how to get the most from your campaigns. George Nguyen on July 31, 2019 Podcasts have been around for over a decade, but it’s only within the last few years that the format has begun to capture the attention of the … Continue reading Your quick-start guide to podcast advertising
The service polls 30,000 respondents for genre preferences, listening and purchasing behavior. George Nguyen on July 11, 2019 Marketing research firm Nielsen has launched a service to provide podcasting networks with insights on their audiences such as genre preferences and purchasing habits. The data comes from Nielsen’s biannual podcast survey of 30,000 respondents. How it … Continue reading New Nielsen service offers podcast audience insights for advertising
Study reported that 78 percent of listeners say they don’t mind podcast ads. George Nguyen on April 29, 2019 Podcast advertising spending is expected to double to $1.6 billion by 2022, according to a study by advertising research firm WARC. This figure accounts for 4.5 percent of global audio ad spending, up from 1.9 … Continue reading Podcast ads projected to grow to 4.5% of global audio ad spending by 2022
Dave Kosmayer — March 19, 2019 Follow @DavidKosmayer — March 19, 2019 In the past few years, a lot of people have learned it’s easier now, more than ever, to be an entrepreneur. All one needs is a product, internet connection, responsive website, and they have a business. The number of online businesses are continuing … Continue reading How To Find Great Products To Sell Online
In the last of this three-part series, Contributor Sherry Bonelli says a podcast might be an audio file, but you can create unique written content from it to help with your branding and SEO efforts. Here’s how. Sherry Bonelli on May 1, 2018 This is Part 3 of a three-part series. Here are Part … Continue reading How to use a podcast to create smart and usable content
Podcasting is hot and a must-use SEO tactic, says contributor Sherry Bonelli. Here is Part 1 of a three-part series on how to use podcasts to boost your SEO and brand reputation. Sherry Bonelli on March 23, 2018 If you’re in the digital marketing industry, you know podcasts are HOT. Whether you’ve started your own … Continue reading The power of podcasting: How to boost your reputation and search engine rankings
Audio tech companies Podible and VoxSnap have both recently launched innovative offerings podcast listeners and content creators. Robin Kurzer on March 5, 2018 In its Smart Audio Report early this year, NPR and Edison Research found that one in six Americans own at least one voice-activated smart speaker, up a whopping 128 percent over … Continue reading The rise of voice technologies means new opportunities for podcasting
