Meta, Microsoft Expand AI Partnership by Laurie Sullivan @lauriesullivan, July 19, 2023 Meta and Microsoft announced an expanded artificial intelligence (AI) partnership with the release of the new large language model (LLM), Llama 2, free for research and commercial use. Microsoft CEO Satya Nadella announced the news at the Microsoft Inspire event. It shows a growing … Continue reading Meta, Microsoft Expand AI Partnership
Category Archives: Partnerships
Basis announces integrations to boost digital out-of-home capabilities
Integrations with SSPs Vistar Media and Place Exchange will give Basis users enhanced access to OOH digital media. Kim Davis on July 11, 2023 Basis Technologies, the automated digital advertising platform and provider of workflow automation and business intelligence software, has announced integrations with Vistar Media and Place Exchange to enhance its DOOH advertising capabilities. … Continue reading Basis announces integrations to boost digital out-of-home capabilities
Basis, Audigent Focus On Building Partnerships In Wake Of MediaMath Bankruptcy
Basis, Audigent Focus On Building Partnerships In Wake Of MediaMath Bankruptcy by Laurie Sullivan @lauriesullivan, July 6, 2023 Basis Technologies and other ad-technology companies have started to build workarounds and partnerships in the wake of demand-side platform MediaMath’s filing for Chapter 11 bankruptcy protection in Delaware district court last week. On Thursday, Basis announced the … Continue reading Basis, Audigent Focus On Building Partnerships In Wake Of MediaMath Bankruptcy
Latest Google Cloud Alliance Bolsters Omnicom’s Image Creating Capabilities
Latest Google Cloud Alliance Bolsters Omnicom’s Image Creating Capabilities by Steve McClellan @mp_mcclellan, June 20, 2023 Imagen Demonstration. Source: Google Omnicom Group today announced a strategic collaboration with Google Cloud that offers what the companies called “unique access” to Google’s Vertex AI platform. The announcement was made at Cannes on Tuesday during the Lions Festival. … Continue reading Latest Google Cloud Alliance Bolsters Omnicom’s Image Creating Capabilities
Dentsu, Cinch Partner On Dynamic Creative Optimization
Dentsu, Cinch Partner On Dynamic Creative Optimization by Karlene Lukovitz @KLmarketdaily, June 15, 2023 Dentsu has selected dynamic ad-serving and personalization platform Clinch as its global partner for offering dynamic creative optimization (DCO). The offering includes complete access to Clinch’s SaaS platform and Flight Control, an omnichannel campaign activation platform that streamlines the launch and … Continue reading Dentsu, Cinch Partner On Dynamic Creative Optimization
VentureBeat is the latest publication to use AI in its articles
CNET had to correct most of its AI-written articles Igor Bonifacic @igorbonifacic CNET has issued corrections for over half of the AI-written articles the outlet recently attributed to its CNET Money team. Following an internal audit after it was first notified of an AI-written article with substantial errors, CNET Editor-in-Chief Connie Guglielmo says the … Continue reading VentureBeat is the latest publication to use AI in its articles
Google to remove GA4 integration with Optimize
The good news is that Google plans to replace it with something bigger and better. Samantha Barnes on April 24, 2023 Google will be removing the Google Analytics 4 integration with the A/B testing and personalization tool, Optimize. In fact, the entire platform is shutting down and sunsetting in September 2023. If you’re using it in … Continue reading Google to remove GA4 integration with Optimize
How enterprises are pursuing martech and adtech integration today
Fully integrating martech and adtech systems is a long-term play, but enterprises can start taking the steps toward alignment today. Jarrod Gingras on March 20, 2023 Large enterprises have traditionally seen advertising and marketing technology platforms align into separate stacks and teams. This presents problems for goals like accurate attribution and full-cycle journey optimization. The … Continue reading How enterprises are pursuing martech and adtech integration today
SAP gives up its stake in Qualtrics
The experience management platform will be acquired by Silver Lake and CPP investments for $12.5 billion. Kim Davis on March 14, 2023 Global software and ERP giant SAP has sold its entire stake in Qualtrics as part of a definitive agreement to acquire the experience management platform entered into by Silver Lake, a technology investment … Continue reading SAP gives up its stake in Qualtrics
Roku partners with Best Buy for first-party data
The move is part of a marketing partnership which features an in-person event at SXSW and Best Buy selling Roku-branded TVs. Constantine von Hoffman on March 10, 2023 Roku and Best Buy announced today the streaming platform and device company will get access to the electronics sellers’ first-party data. The announcement also said the chain … Continue reading Roku partners with Best Buy for first-party data
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