Larisa Bedgood June 7, 2021 Consumer behaviors have changed drastically this past year. The pandemic has altered how consumers shop, research for new products and engage with brands. As a result, brands have also had to pivot to meet consumers’ changing expectations and shopping patterns. As marketers worked to evolve their strategies, one of the … Continue reading Digital Marketing and Omnichannel Maturity
Nura Eston April 19, 2021 In the ever-changing world of retail, one thing is constant: shoppers always want choices. And with the ongoing stresses of the pandemic, more than ever before, businesses need to adopt a strategy that keeps them ahead of the competition while also satisfying customer needs. For retailers, omnichannel payments is that … Continue reading What Is Omnichannel, and Why Do You Need It?
Ellen Christenberry October 5, 2020 This year hasn’t gone as anyone expected (biggest understatement right there). COVID-19 threw a wrench in the year 2020, and every industry has felt its effects. Customer Experience is no exception. In fact, the CX industry has changed rapidly this year. Digital consumerism went through the roof and remote work … Continue reading The Future of Omnichannel Starts Today: 4 Omnichannel Strategies that Will Help You Stay Ahead of the Curve in 2021
Sara Card August 7, 2020 Have you ever had experiences and interactions across a brand’s channels that just don’t connect? Maybe you bought something on a favorite retailer’s website… yet you’re still followed by ads for it across the Internet. Or maybe, after filling out an account application online, you find the call center agent … Continue reading Where Do You Stand with Cross-Channel Maturity?
Laura Krajewski August 7, 2020 As a call center agent, a day of work can be like whiplash. They have hours of monotonous work the first half of your shift and then… BAM! Something goes awry and they’re swamped with back to back phone calls from angry customers. The switch from boredom and tedium to … Continue reading Fight Call Center Burnout and Sky High Turnover Rates: 3 Omnichannel Technology Trends to Adopt to Simplify Your Call Center Agent Experience
Rakesh Soni — May 30, 2020 Siloed marketing, sales, and support services are a thing of the past. We are in the age of super apps and all-in-one devices. So why should our Customer Experience channels be any different? As customers become more technologically equipped, their expectations from marketing and support channels rise exponentially. Customers … Continue reading The Growth of Omnichannel Customer Experience [Infographic]
The companies are part of a shift toward deeper integration between online and offline operations. Greg Sterling on May 5, 2020 Omnichannel has been a buzzword for years in the retail industry and has been vaguely synonymous with digital transformation. But now there’s more urgency, as traditional merchants large and small are having to place … Continue reading Shopify launches post-COVID POS, Yelp rolls out omnichannel tools for SMBs
Brands and consumers are excited about RCS messaging, but without networks and major tech companies on board, adoption is far behind. Jennifer Cannon on August 29, 2019 Often referred to as SMS 2.0, rich communication services (RCS) deliver a media-rich, engaging messaging experience. The solution is an advanced form of SMS messaging which allows users … Continue reading Will Rich Communication Services (RCS) revolutionize business messaging?
Omnichannel Returns: Everything Old Is New Again by Sarah Mahoney , Staff Writer @mahoney_sarah, August 19, 2019 While digging into the consumer brands that won this year’s honors in CircleUp (see related story below), I got curious about how the investment firm is sizing up the D2C landscape. Patrick Robinson, a general partner at the company, … Continue reading Omnichannel Returns: Everything Old Is New Again
Ashley Lipman — July 28, 2019 — July 28, 2019 An omnichannel approach can help retail-based retailers in a number of ways. Studies show that businesses who adopt this approach have customer retention rates 91 percent higher than competitors who do not. In short, an omnichannel approach allows retailers to engage with consumers on a … Continue reading How to Stay Agile With an Omnicommerce Strategy
