by Sally McGraw November 18, 2015November 18, 2015 When people sign up for your email newsletter, they probably know what they’re getting into. If you’re a shop, they’ll expect new product updates and sales notices. If you’re a corporation, they’ll anticipate hearing about new projects and leadership shifts. If you’re a blogger, they’ll count on … Continue reading Make It Useful: Adding Value to Your Newsletter
Category Archives: Newsletter Marketing
When Is the Best Time to Send Your Email Newsletter?
by John W Hayes November 17, 2015 Follow @john_w_hayesNovember 17, 2015 I’m probably asked this question more than any other when I speak to clients at my regular email marketing workshops. While there is an easy answer to this, it’s not often what clients want to hear. I believe the best time to send your … Continue reading When Is the Best Time to Send Your Email Newsletter?
7 Ways To Get More Email Subscribers Through On-site Retargeting
Csaba ZajdoOctober 7, 2015 Email marketing is one of the most effective sources for lead nurturing and management. After all, 42 percent of companies name email as one of their most effective lead generation tools. On-site retargeting works by monitoring the behavior of your visitors in real-time on your site. When a visitor’s behavior indicates … Continue reading 7 Ways To Get More Email Subscribers Through On-site Retargeting
Email Marketing Newsletters: Your Follow-Up Checklist
Annaliese HenwoodOctober 2, 2015 So you’ve sent out your email newsletter. You had your mailing list clean and organized. Your email design looked great, and you knew exactly when to send your email. You took the time to test your email so that it appeared correctly and went out at the right time. Now what? … Continue reading Email Marketing Newsletters: Your Follow-Up Checklist
Are You Killing Your List?
Elizabeth DyrsmidSeptember 24, 2015 For the last decade, retailers have all followed a very similar strategy: collect as many email addresses as possible and then send them the maximum number of promotional emails they feel their subscribers will take – without unsubscribing. Guess what? Those days are OVER. Today, consumers are absolutely inundated with generic … Continue reading Are You Killing Your List?
4 Sample Letters to Turn Mailing List Subscribers into Customers
Lori SoardSeptember 12, 2015 Do you have a number of email list subscribers who never purchase anything? Recently, I was chatting with a few of my blogger friends who are newer to the blogging game and they asked me what specific emails I use when someone subscribes to my mailing list. I actually do have … Continue reading 4 Sample Letters to Turn Mailing List Subscribers into Customers
Verbal Pitfalls For Email Newsletters
Sally McGrawMay 25, 2015 My husband works for the federal government, and from what I can gather, he and his colleagues communicate using 85% acronyms and 15% actual words. This facilitates efficient communication AND makes them all feel like they’re part of a super-secret cool-kid club. Bonus. However, when he’s talking to a member of … Continue reading Verbal Pitfalls For Email Newsletters
How To Nurture Leads And Engage Clients With An E-Newsletter
Chris SingletonMay 3, 2015 1. Start With The Most Important Thing: Your List Before you think about how you are going to send an e-newsletter, think about the who. You probably have an existing database of leads and clients tucked away in an Excel spreadsheet somewhere — or more likely, your database is spread across … Continue reading How To Nurture Leads And Engage Clients With An E-Newsletter
Watch Your Tone: The Importance Of Voice In Newsletter Communications
Sally McGrawJanuary 14, 2015 When you hear someone talk about “tone” as it pertains to writing, you might flash back to eighth grade English class and whimper a little. And I get that. Tone discussions can be deeply boring. But striking the right tone is essential if you want to reach and connect with your … Continue reading Watch Your Tone: The Importance Of Voice In Newsletter Communications
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