Category Archives: Network Building

How Networking Strategies Can Improve Your Direct Mail Results

Mike Ryan — February 15, 2017 — February 15, 2017 Perhaps you’ve never thought of your direct mail campaign as a form of networking. But with networking defined as “interacting with other people to exchange information and develop contacts”, there are actually many similarities between these two marketing strategies. Here are three pearls of networking … Continue reading How Networking Strategies Can Improve Your Direct Mail Results

Networking at an Event is Only the First Step to Generating Business

by Richard Shapiro Follow @RichardRShapiroAugust 19, 2016 Recently I joined a prestigious marketing group and recognized quickly that individuals attending the various gatherings did not know how to network. Abruptly a business card is placed in another’s hand while that person is staring at the nametag to determine if the person represents a known company … Continue reading Networking at an Event is Only the First Step to Generating Business

Taking the Right Steps to Build a High-Performance Network

by Jim Rapoza February 1, 2016 Follow @jrapozaFebruary 1, 2016 Building a network that ensures high performance and reliability is more important than ever for modern businesses. Today’s users have very low tolerance for poor performance, and they expect their business applications and services to run as well as the consumer services they use in … Continue reading Taking the Right Steps to Build a High-Performance Network