Marigold is holding on to its SMB tools like Campaign Monitor and Emma, but its relationship marketing apps are on the move. Mike Pastore on September 30, 2025 Zeta Global announced Tuesday it entered into a definitive agreement to acquire Marigold’s enterprise software business, including Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker and Grow. … Continue reading Zeta Global acquires enterprise software business from Marigold
September 29, 2025 Why Maxwell House coffee just changed its name to Maxwell Apartment Maxwell House is doing some downsizing. For a limited time, it’s changing its name to Maxwell Apartment. Just in time for National Coffee Day, the coffee brand owned by the Kraft Heinz Company announced that while supplies last, it’s selling a … Continue reading Why Maxwell House coffee just changed its name to Maxwell Apartment
Intralot stagnates in new revenue report as it focuses on Bally’s acquistion Joel Loynds It’s not a bad or good first half of the year for Intralot, a gambling technology company based in Greece. The company, which as of 2023 has 1700 employees, posted a stagnant revenue report, which only grew by 1.7% year-on-year. While … Continue reading Intralot stagnates in new revenue report as it focuses on Bally’s acquistion
Intralot signs deal with Montana Lottery Suswati Basu INTRALOT, Inc. (Intralot), one of the major global gaming providers, has signed a new contract to provide services to the Montana Lottery. The news involves the Montana Lottery’s Sports Bet Montana and the provision of what Intralot describes as “next-generation lottery services.” Intralot and Montana Lottery strike … Continue reading Intralot signs deal with Montana Lottery
Musk’s Near $100B OpenAI Bid Could Complicate Advertising by Laurie Sullivan , Staff Writer, August 22, 2025 Billions are being discussed in the world of artificial intelligence as if they represent a penny of a dollar bill — and advertisers could be caught in the middle of the ongoing feud between OpenAI co-founders Elon Musk … Continue reading Musk’s Near $100B OpenAI Bid Could Complicate Advertising
August 14, 2025 What is the reverse-acquihire? BY Sarah Bregel It’s not uncommon for large companies to acquire startups primarily for their talent rather than their product. Acquihires, as they are called, allow big companies to gain talented employees, while bypassing traditional methods of hiring. However, as the AI talent wars have heated up, major companies like … Continue reading What is the reverse-acquihire?
MIXI receives approval to acquire PointsBet Suswati Basu News Editor MIXI Australia Pty Ltd (MIXI) has received the green light from the nation’s regulators to take over PointsBet. This marks a possible end to the months-long saga that was fiercely contested between MIXI and rival Betr Entertainment (Betr). The former has now come out on … Continue reading MIXI receives approval to acquire PointsBet
Google OS Merger: Implications For Advertisers by Laurie Sullivan , Staff Writer, July 15, 2025 Google’s plan to combine ChromeOS and Android into one platform has begun. It may not seem like a monumental task or one that will make a great difference to advertisers, but it will. Sameer Samat, president of Google’s Android ecosystem, … Continue reading Google OS Merger: Implications For Advertisers
The company hopes to give marketers better insight into the reasons behind customer behavior. Constantine von Hoffman on July 11, 2025 Amplitude, a leading company in behavior-tracking software and digital analytics, announced it acquired Kraftful, a startup that uses AI to understand customer feedback. Amplitude hopes to now give marketers and product teams a … Continue reading Amplitude acquires Kraftul to improve customer feedback analysis (DD)
June 30, 2025 Home Depot announces $4.3 billion deal to acquire GMS building products distributor BY Associated Press Home Depot is buying specialty building products distributor GMS Inc. in a deal valued at approximately $4.3 billion. The Atlanta home improvement chain said Monday the transaction will help strengthen Home Depot’s relationship with professional contractors. GMS of … Continue reading Home Depot announces $4.3 billion deal to acquire GMS building products distributor
