Here’s a look at the evolution of customer journey orchestration, its path to maturity, and why it is not going away. Tony Byrne on August 12, 2022 Five years ago, it seemed like journey orchestration technology was having a moment. Since then, the marketplace for standalone journey orchestration engine (JOE) platforms has receded. A plateau … Continue reading Whatever happened to journey orchestration?
The increased demand for high-quality content has marketers adopting a modular strategy. This means centralizing content files in a digital asset management (DAM) tool, able to be deployed in different combinations, depending on the channel or customer. “The whole idea of modular content is to create content in blocks or sets which you can then … Continue reading 6 strategies for using a DAM to manage modular content
