When it comes to successful marketing campaigns, creativity and technology go hand in hand. Steve Petersen on March 24, 2022 In preparation for “The state of marketing operations” panel discussion for MarTech Spring 2022, Kim Davis, Kimi Corrigan, Milton Hwang, and I discussed current trends in the field. One discussion point was whether marketing ops … Continue reading Who’s a marketer anyway?
Category Archives: Marketing Trends
Overcoming Challenges of 2021 With 5 Marketing Trends of 2022
Overcoming Challenges of 2021 With 5 Marketing Trends of 2022 Liz Tokareva / 08 Mar 2022 It’s time to explore what opportunities current trends bring to the table when dealing with the challenges of 2021. Despite all near-apocalyptic predictions, digital advertising wasn’t shattered by the lockdown. Neither could the beginning of the pandemic stop … Continue reading Overcoming Challenges of 2021 With 5 Marketing Trends of 2022
How marketers used the Super Bowl to influence fans on social media and search
NFTs and crypto crash the party on game day and boost awareness week over week in the lead up. Chris Wood on February 14, 2022 The Super Bowl is that rare TV event where fans watch the commercials as intently as the programming, which also means that marketers are looking to gain traction not only … Continue reading How marketers used the Super Bowl to influence fans on social media and search
Marketers: Where will you be a year from now?
Three aspects of your career in marketing to think about and maybe change in the New Year. Ryan Phelan on December 22, 2021 I know how you feel right now. It’s the end of 2021 — at last! If you work in retail, you probably want to be anywhere but here and are reading this … Continue reading Marketers: Where will you be a year from now?
6 key elements of a great agile marketing backlog
How to keep your agile marketing backlog healthy, built around bite-sized slices of value which can be achieved in a sprint. Stacey Ackerman on October 15, 2021 While agile marketing is more about culture and people than processes and tools, sometimes you just need a really good workflow to get into the rhythm of agile. … Continue reading 6 key elements of a great agile marketing backlog
How marketers responded to the pandemic with stack replacements
When marketers take a hard look at their tech stacks, what other considerations are they acting on? Chris Wood on October 1, 2021 The added pressures of the pandemic had marketers taking a hard look at the value in their technology stacks and weighing the benefits of new features. “Over the last 18 months, you … Continue reading How marketers responded to the pandemic with stack replacements
Marketers, Stop Apologizing: It’s OK To Use Data
Marketers, Stop Apologizing: It’s OK To Use Data by Ben Kunz , September 17, 2021 Like medieval monks lashing themselves for past sins, marketers have been wincing in shame at their data behavior. The flood of webinars, white papers and new technology announcements related to Google’s decision to end third-party cookies (a move now slated … Continue reading Marketers, Stop Apologizing: It’s OK To Use Data
Is marketing behind the times?
Plus, email testing to win more conversions. Kim Davis on September 20, 2021 Good morning, Marketers, and here’s an insight into the future of events. Last week I attended my second in-person work event of the year (will it be the last?). It offered some food for thought. It was staged in a New York … Continue reading Is marketing behind the times?
What Does the NCAA’s Name Image Likeness (NIL) Ruling Mean for Marketers?
Ken Fortney August 18, 2021 For decades, Division I schools in the National Collegiate Athletics Association have gone unchallenged in their efforts to keep athletic benefits capped. Not only has this decision rendered conference competition heavily regulated, but it has also proven oppressive to athletes. To justify strict regulations, NCAA schools insisted that college tuition … Continue reading What Does the NCAA’s Name Image Likeness (NIL) Ruling Mean for Marketers?
10 Marketing Trends to Watch in the Second Half of 2021
Joseph Chukwube August 15, 2021 As companies prepare for the rollercoaster of holidays that mark the end of the year (Halloween, Thanksgiving & Black Friday, and Christmas & New Year), it is important to outline and explain some of the marketing trends that will prove helpful. Among all the trends, though, one factor stands out, … Continue reading 10 Marketing Trends to Watch in the Second Half of 2021
Random Posts on Marketing Trends
Five Hidden Benefits of Listening (DD)
The Fear of Missing Out
Social Media: Not All About Metrics
30 Bob Ross paintings will be auctioned off in support of public television
Confessions of a marketing automation addict
10 Ridiculously Simple Business Tips That Will Help You Beat Your Competition
