Dave Brock July 30, 2021 All of us focus on the “numbers.” We are driven to “make the numbers,” because those are our goals and we are driven to achieve our goals. When we miss the numbers, we panic, we whip ourselves into a frenzy of activity to do more–all in service of making the … Continue reading It Really Isn’t About the Numbers
Category Archives: Marketing Tools
Marketing work management: the forgotten essential
MWM platforms handle the everyday tasks, deadlines and communications, helping keep teams on track. Increasingly, they integrate with other martech. Pamela Parker on July 22, 2021 When talking about martech, we most often think about tools that allow us to perform a specific task related to marketing — analyze traffic on our websites, aggregate and … Continue reading Marketing work management: the forgotten essential
10 Visual Marketing Tools for Companies Without a Design Team
Peter Navarro April 17, 2021 In an ideal world, all marketing teams would have a designer at their disposal to create the best visual content. But the reality is that this is not possible, especially in smaller companies. According to a report from Social Media Today, half of the marketing departments do not have professional … Continue reading 10 Visual Marketing Tools for Companies Without a Design Team
Why These Markets Attract And Keep Consumers On Sites Longest
Why These Markets Attract And Keep Consumers On Sites Longest by Laurie Sullivan @lauriesullivan, March 23, 2021 Globally, 68.1% of all website visits in 2020 came from mobile devices — up from 63.3% in 2019. Desktops drove 28.9% of visits, with tablets driving about 3.1%. They also drove 53.3% of the total time onsite in … Continue reading Why These Markets Attract And Keep Consumers On Sites Longest
How the Best Marketers Get Ahead: They Make Time to Learn
Bud Hennekes January 25, 2021 The world’s best marketers don’t get to the top of their field by accident. They consume the right sources; they read the right books. They take what they learn and put it into practice. But with the daily demands of most marketing professionals, it’s often an uphill battle to take … Continue reading How the Best Marketers Get Ahead: They Make Time to Learn
Why Predictability is More Important than Speed in Agile Marketing
For newer agile marketing teams, it’s not all about racing to the finish line. Stacey Ackerman on December 4, 2020 Most people think agile is all about the race to the finish line and cranking out more and more work, but if you’re a newer agile marketing team you’ll want to focus more on predictability … Continue reading Why Predictability is More Important than Speed in Agile Marketing
4 Marketing Tools You Need to Dominate Your Marketing Strategy
Chris Christoff November 26, 2020 Digital marketing is one of the most powerful ways of generating leads and successfully converting them into sales. With the growing popularity of this marketing strategy, competition amongst marketers, too, is rapidly increasing. And only the best marketers with a solid plan survive the race. That’s why it’s important for … Continue reading 4 Marketing Tools You Need to Dominate Your Marketing Strategy
How to effectively plan sprints for agile marketing teams
Being a little conservative on the commitment at first is better than constantly taking on too much work and not delivering. Stacey Ackerman on November 11, 2020 Do you remember back to high school when your teacher gave you a big essay to write and it was due at the end of the quarter? If … Continue reading How to effectively plan sprints for agile marketing teams
What your CMO needs to hear about agile marketing
Here’s what to say (and what not to say) to your executive to identify the value of agile marketing and how to give your team the support it needs to succeed. Stacey Ackerman on October 14, 2020 While your marketing team may be all jazzed up about agile, your CMO may need a little more … Continue reading What your CMO needs to hear about agile marketing
Why brands should consider audio marketing as consumers settle into life at home
With behavior shifting, the audio market’s growth offers a unique environment for brands to stay top of mind with consumers. Natalee Geldert on May 19, 2020 While consumers are settling into their new routines of life at home, consumption habits are shifting dramatically across digital mediums. For the first time in history, we are seeing … Continue reading Why brands should consider audio marketing as consumers settle into life at home
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