Scott BarnettJune 13, 2015 I recently saw an article from last summer that discussed a Verizon survey of small business owners. This survey indicated that 85% of a small business’ new customers come from word of mouth marketing. This coincided with a survey the author had done in 2005 that showed the number was nearly … Continue reading What Does A Funnel Have To Do With Word of Mouth Marketing?
Juliet CarnoyMay 27, 2015 Millennials are notoriously difficult to market to. As digital natives—they are skeptical of professional advertising and disillusioned by the mass marketing approach. This presents a unique challenge for marketers as Millennials will represent 1 in 3 adults by 2020 with a record-breaking purchasing power of $ 1.4 trillion.[i] The impending clout … Continue reading 3 Tips for Marketing to Millennials
What if there was a way to retain some of the characteristics of direct orders, but make the whole process even more efficient? Columnist Ratko Vidakovic explains private marketplaces. Ratko Vidakovic on May 25, 2015 In the previous installment of this series, we examined programmatic direct, a method of buying media space directly from publishers … Continue reading Navigating The Modern Ad Serving Stack, Part 3: Private Marketplaces (Deal ID)
Dan Gilmartin The digital age has revolutionized marketing, increasing its complexity as well as creating the opportunity to dramatically improve customer experiences. As consumers, we live in an always-on and always-available world and we have come to expect our favorite brands to be one click or swipe away. As a consequence, the rapid advancements in … Continue reading The Future of Marketing Technology
Miguel ConnerMay 5, 2015 They say everyone is Irish on St. Patrick’s Day. Some are more Irish than others, though, and some have made a career of maximizing their aspects to the stratospheres of success. I’m talking about U2, an act that could easily teach all companies about branding in the loud arenas of content … Continue reading 5 Lessons U2 Can Teach Us About Marketing (Infographic)
WishpondApril 29, 2015 Starting out in the digital marketing world, there is a lot to know and a lot to learn. There are so many things, people, and bits of information you need to remember and collect, it can be overwhelming to say the least. Trust me, I’ve lived through it. But with the introduction … Continue reading 17 Google Chrome Plugins Every Digital Marketer Needs To See
Jimmy RodelaApril 28, 2015 If you’ve just started learning the nuts and bolts of online marketing, you can’t expect to get the same results that seasoned marketers in the industry are enjoying. Just like all the marketers who have succeeded, you’ll have to go through a season of dry spell where people will barely respond … Continue reading 5 Online Marketing Shortcuts That Will Fast Track Your Success Online
Can we ensure that viewers will respond with delight to our display advertising every time? Contributor Alex LePage says no, but argues we’re getting close to being relevant at least. Alex LePage on April 22, 2015 Few people admit to loving online ads, but one thing is clear: Some ads are much more well-liked than … Continue reading How Intent Data Leads To Better, More Personalized Marketing
Michelle BrammerApril 1, 2015 Optimizing your PPC campaigns is more than a ‘set it and forget it’ task. We all know the benefits of whitelisting sources and geotargeting your campaigns to reach specific people. But mobile usage is changing the game. In fact, mobile users will do everything desktop users do, provided it’s presented in … Continue reading 6 Ways to Win Big with Device Targeting
Jon-Mikel BaileyMarch 31, 2015 You’ve heard us say this time and time again… know your audience. More importantly, know that you are not your target audience. But, is that it? Just know your target client and you have it made? Maybe, if you’re lucky. Knowing your audience can be a very superficial practice for some. … Continue reading Stop Marketing to Yourself; Know Thy Audience! (Infographic)
