Michelle BrammerApril 1, 2015 Optimizing your PPC campaigns is more than a ‘set it and forget it’ task. We all know the benefits of whitelisting sources and geotargeting your campaigns to reach specific people. But mobile usage is changing the game. In fact, mobile users will do everything desktop users do, provided it’s presented in … Continue reading 6 Ways to Win Big with Device Targeting
Jon-Mikel BaileyMarch 31, 2015 You’ve heard us say this time and time again… know your audience. More importantly, know that you are not your target audience. But, is that it? Just know your target client and you have it made? Maybe, if you’re lucky. Knowing your audience can be a very superficial practice for some. … Continue reading Stop Marketing to Yourself; Know Thy Audience! (Infographic)
Stephanie VermillionMarch 29, 2015 I have a confession: I’m a bookmark-aholic. I’m one of the thousands (note: completely unscientific research) suffering from FOMO on every “tools,” “tricks” and “tips” post, which leads to me starring then filing the content into one of my 123 folders. Yes, you read that right. 123 folders. Jeesh. But here’s … Continue reading 7 Free Blogging Tools To Attract New Readers
Monique de MaioMarch 25, 2015 The next frontier in technology is the Internet of Things (IoT)—the connection of everyday physical objects like thermostats, door locks, and household appliances to the Internet. The IoT promises a future where these devices talk to each other to create an ideal user experience across all devices (from toasters to … Continue reading The Internet of Things Will Revolutionize Marketing
Deborah AndersonMarch 24, 2015 There are several different “kits” that are referenced in the marketing world. Understanding what each of them is and when and if they apply to your business is helpful in understanding how they may be of benefit to your business. Some of the kits and promotional pieces that often get mentioned … Continue reading Small Business And The Marketing “Kits”
30 Days Of Essential Online Marketing Toolsby Tricia Mool March 5th, 2015 Online start-ups can be an adventure. But sometimes, that adventure can feel like a never-ending roller coaster, as you work to keep your marketing plan-and business–on track. Management, marketing and product-focus are a tough balance to strike when you’re building a company. But … Continue reading 30 Days Of Essential Online Marketing Tools
