Engelina Jaspers November 4, 2020 Tumisu / Pixabay Marketing reinventions go by many names—transformations, makeovers, revamps, redesigns, overhauls, transitions, readjustments and more. Regardless of the label, most are prompted by an upheaval of some sort—whether a global pandemic, management change, business fluctuation, competitive advance, technology disruption, acquisition or divestiture. In my last article I outlined … Continue reading Strategies to Survive a Marketing Upheaval
There are plenty of opportunities today to establish long-term consumer relationships. Rodric Bradford on October 30, 2020 at 12:09 pm The rebirth of the consumer relationship with brands is one of the many changes that have occurred this year because of the COVID pandemic. And while marketers are learning to live with smaller budgets and … Continue reading How marketers can stay centered around consumers
Saher Shohdan October 10, 2020 Image credit: Unsplash Entrepreneurs lay the utmost importance on effective marketing and for a good reason. Marketing is the core medium of communication between your startup and customers. Through marketing, the needs and wants of customers are identified and reciprocated through appropriate branding and advertising to fulfill those demands. As … Continue reading Processes for Managing Your Marketing Remotely
Implementing agile marketing in the planning process results in better internal communications and client relations. Rodric Bradford on September 16, 2020 With the agile method becoming of increased interest to marketing teams, especially at the enterprise level, many marketers are still wondering how they can implement agile into their strategic planning and marketing cycles. “Agile … Continue reading How to take an agile approach to strategic marketing planning
Jared Atchison September 15, 2020 If you’re like other business owners, you want to find success. We all dream of creating and operating a thriving company one day, but getting there is a journey. It all starts with your customers and the industry where you work. Failure to understand how your audience and industry co-exist … Continue reading How to Discover Internal Marketing Success Gaps
Look for way to highlight budget implications, effect on sales that agile workflows are driving. Rodric Bradford on September 9, 2020 While agile marketing is the norm for many marketing operations teams, the C-suite in most organizations is likely preoccupied with other concerns than trying to understand scrum versus kanban. So how do you break … Continue reading Getting the C-Suite to buy in on agile marketing
Tobin Lehman September 2, 2020 There comes a time in the organization when the marketing strategy needs to be adjusted. Usually, this comes about due to some sort of internal or external pressure, change, or disruption. Change can be good – and it’s often necessary. The wrong change, though, can take you down an undesired … Continue reading When, How, and Why of Adjusting Marketing Strategy
5 Reasons Quality Product Descriptions Can Boost Your Company’s Marketing EffortsIf your company has been focusing on content marketing, digital marketing or search engine optimization efforts lately but hasn’t quite been seeing the results you’d hoped for, you may be wondering what you can do to help move your products off the virtual shelf faster. … Continue reading 5 Reasons Quality Product Descriptions Can Boost Your Company’s Marketing Efforts
Nicholas Ruggieri August 31, 2020 When the sales are coming in quickly and the cash is flowing, it’s easy to feel comfortable about the business. There is money in the bank and it looks like everything is headed for big-time growth. But looks can be deceiving. Too often, business owners are so focused on the … Continue reading Stop Wasting Time with the Wrong Numbers
Angela Hausman, PhD August 25, 2020 Common sense tells you that, in today’s society where everybody is online, digital marketing is a great way to promote your business. Yet, don’t throw out the baby with the bathwater. Traditional marketing still works and by combining traditional and digital marketing into a seamless marketing strategy, you optimize … Continue reading How to Integrate Traditional and Digital Marketing: An Optimal Marketing Strategy
