From beacons to user-generated content, columnist Jason Warnock takes a look at the email marketing innovations we can expect to see more of in 2017. Jason Warnock on March 9, 2017 Most marketers plan to maintain or increase their investments in marketing innovation this year. But here’s the catch: They’re hedging their bets by … Continue reading Why email is taking center stage in marketing innovation
Isabel Hayward — March 6, 2017 — March 6, 2017 With the frequent emergence and growth of new, lucrative social media such as Snapchat, Twitter, and Instagram (the #trifecta), combined with the existing ease of communications platforms like text-messaging, it tends to become more and more difficult to grasp the attention of the reader through … Continue reading Pay Attention to Me: The Best Subject Lines [Infographic]
Laura Donovan — March 7, 2017 Follow @thewordpro— March 7, 2017 Do you instantly think of Millennials or a younger crowd when you think Social Media? If you do, you would be incorrect to assume this group were Social Media fanatics. A recent Nielsen report released this past January revealed that Gen Xers were more … Continue reading Marketing to Generation X? It’s Time to Get Social
What Every Marketer Can Learn From The Winning Strategy At ‘Teen Vogue’ by Elizabeth Hellman, Columnist, March 2, 2017 In early December, a scathing op-ed about the soon-to-be President made huge waves throughout the media ecosystem. The essay went viral and earned kudos from journalism’s elite for its bold stance and courageous call to action. … Continue reading What Every Marketer Can Learn From The Winning Strategy At ‘Teen Vogue’
Andrew Gazdecki — March 2, 2017 Follow @biznessapps— March 2, 2017 Marketing, especially in the hyper-connected digital world, is tough and expensive. With new technologies, platforms, apps, and services manifesting themselves every week, the marketing world moves at a blistering pace. Large enterprises have the budget-luxury of experimenting with untested trends and tools. Small businesses … Continue reading 6 Affordable Ways to Market Your Business on a Tight Budget
Alex Birkett — February 21, 2017 — February 21, 2017 A good conversationalist knows that asking closed-ended questions is no way to make real friends. Similarly, in marketing research, there are certain limitations inherent to closed-ended questions. There’s a lot of value in asking both open and closed questions in a survey. This article, however, … Continue reading A Guide to Open-Ended Questions in Marketing Research
Columnist Travis Wright says harnessing the power of user-generated content will increase engagement and consumer trust and ultimately drive sales. Travis Wright on February 13, 2017 Popular New Year’s resolutions include losing weight, spending less money and enjoying more time with family and friends. While these are worthy aspirations, there’s only one habit that … Continue reading Why brands should embrace UGC as part of their marketing strategy
Kevin George — January 29, 2017 Follow @imkevin_monk— January 29, 2017 Any object’s value is based on its utility in day-to-day situations. When the application of an object surpasses its initially defined purpose, it is called value addition. Value addition is always welcome. A minor tweak in the interaction to simplify the method of information … Continue reading Mailable Microsites: How REI ‘Served’ Up Interactivity Using Hamburger Menu
Don Dalrymple — December 25, 2016 Follow @dondalrymple— December 25, 2016 How are you managing your calendar? Peter Drucker said it best when it comes to the work we do today, “In knowledge work, the task is not given. It has to be determined.” We are in a world where there is a lot of … Continue reading Lead with Your Calendar Invitations
Susan Poirier — December 8, 2016 Follow @aceconcierge— December 8, 2016 Email marketing is a basic, yet elemental solution to reach out to millions of people in a matter of seconds. Your personalized message is a cost effective business tool to touch a larger target market at a much lower cost than hard copy mass … Continue reading Essential Tips for Email Marketing Success
