Carl Rutman — September 10, 2018 — September 10, 2018 Live streaming an event (or a series of events) can seem daunting. But if you break the process down into steps, live streaming becomes approachable for even small teams. To get started, you’ll need to line up your equipment set-up and then promote your live … Continue reading How to Gear Up, Prepare For, and Promote Your Live Stream
Emily Sidley — August 10, 2018 Follow @EmilySidleyPR— August 10, 2018 As fall approaches, many businesses are starting to look ahead and plan their marketing strategy for 2019. What marketing initiatives will you use in during the coming year? How to Measure Marketing Strategy Success Before you can figure out where you’re going, you need … Continue reading How to Plan an Effective Marketing Strategy: Start With a Review
Derek Andersen — August 9, 2018 — August 9, 2018 Last week, Bing Ads unveiled its new automated bidding strategies: Target CPA and Maximize Conversions. These two bidding strategies leverage machine learning to make smarter optimizations, freeing up digital marketers from the time-consuming A/B testing process. To inform the strategies, Bing uses a variety of … Continue reading 3 Ways Search Marketers Can Use Call Analytics with Bing’s New Ad Bidding Strategies
Greetje den Holder — August 3, 2018 Follow @GdenHolder — August 3, 2018 Last week, I published the ultimate guide to a perfect social media strategy. There is one issue to consider that might be added to that guide, which is social media translations. If your company is working on an international market, you have … Continue reading Why to Include Social Media Translations in Your Marketing Strategy
Brian Basilico — July 6, 2018 Follow @bbasilico — July 6, 2018 Once again, we’re digging deeper into our perfect marketing strategy for your business. This post is about social proof. What I’m really talking about is social media. Part 1: What Is The Perfect Marketing Strategy For Your Business? Part 2: What Is The … Continue reading What Is The Perfect Marketing Strategy For Your Business? Part 6 – Social Proof
Selecting martech stack elements is one thing, but finding the humans to use them is quite another. Contributor Debbie Qaqish discusses challenges and solutions MO leaders have in finding key hires. Debbie Qaqish on July 17, 2018 Let’s face it — building a marketing operations (MO) function is hard. Building a world-class marketing operations … Continue reading Rent, buy or train? How to accelerate strategic marketing operations
Brian Basilico — July 17, 2018 Follow @bbasilico — July 17, 2018 This is the final part in the series I’ve been doing called What Is The Perfect Marketing Strategy For Your Business? Today I want to wrap it up with a final story and some thoughts. We’ve covered the six major points, and if … Continue reading What Is The Perfect Marketing Strategy For Your Business? The 6 Steps to Success
Brian Basilico — July 6, 2018 Follow @bbasilico — July 6, 2018 Buddy Guy – The Dog Part 1: What Is The Perfect Marketing Strategy For Your Business? Part 2: What Is The Perfect Marketing Strategy For Your Business? – Part 2 – Mining Your Sales Data Part 3: What Is The … Continue reading What Is The Perfect Marketing Strategy For Your Business? Part 5 – Telling Your Story
Dan Hugge — July 5, 2018 — July 5, 2018 mcmurryjulie / Pixabay Why & When to use Bots? Bots have been garnering a lot of attention recently. The majority of coverage has been positive but it has also garnered negative attention as it relates to Russian bots and their involvement with the 2016 election. … Continue reading To Internet Bot or Not as Part of Your Mystery Shopping Solution
Brian Basilico — June 19, 2018 Follow @bbasilico paulbr75 / Pixabay Part 1: What Is The Perfect Marketing Strategy For Your Business? Part 2: What Is The Perfect Marketing Strategy For Your Business? – Part 2 – Mining Your Sales Data Part 3: What Is The Perfect Marketing Strategy For Your Business? … Continue reading What Is The Perfect Marketing Strategy For Your Business? Part 4 – Home Base – Your Website
