Laura Patterson — December 4, 2018 Follow @LauraVEM — December 4, 2018 Most of the recommendations for improving Marketing and Sales alignment revolve around how these two organizations need to work together. Misalignment is often attributed to a variety of factors, such as different goals, different timelines, and different psychologies. Market dynamics such as commoditization, … Continue reading Make Your Marketing & Sales Playbook a Powerful Alignment Tool
Linda Landers — November 30, 2018 Follow @GirlpowerPR — November 30, 2018 We’ve worked with many start-ups this past year and have had an opportunity to experience first-hand what has worked and what hasn’t. A strategy is undoubtedly important; without a solid start-up marketing strategy, you’re not positioning your new product in the best possible … Continue reading Tips for Creating a Successful Start-Up Marketing Strategy
Ryan Gould — November 27, 2018 — November 27, 2018 With so many brands trying to stand out and make an impact, it’s up to you to show prospects why your business is the one they need the most. The best way to do that? Reach out to them and highlight the value you can … Continue reading How to Build a Successful 7-Day Outreach Plan
JJ Tyson — November 6, 2018 — November 6, 2018 Coupon strategies can seem like a magic bullet when it comes to boosting sales. In a previous article, we even highlighted the ways to effectively implement a coupon strategy. However, while lowering prices can certainly help, it is vital to implement incentives in a methodical … Continue reading The Most Common Coupon Strategy Mistakes (And How to Avoid Them)
Dan Swift — October 14, 2018 Follow @danjswift — October 14, 2018 One of the biggest challenges for many sales people is getting a seat at the table with the person that matters the most. The economic buyer. The person with budget and discretionary spending authority to make decisions quickly. It’s not one of the … Continue reading Getting a Seat at the Table With the Person That Matters the Most
Many of the speakers at this year’s MarTech East conference in Boston lauded the process for its focus on the end user. Robin Kurzer on October 4, 2018 at 11:42 am Pamela Della Motta, director of product, marketing technology for the New York Times talks about how Agile methodology helped teams collaborate. Agile methodology is … Continue reading Agile methodology is becoming a must for marketing teams
Analyst Tony Byrne told attendees at a MarTech Conference workshop that marketers should build testing into their vendor selection processes and ‘go beyond the demo.’ Robin Kurzer on October 2, 2018 Tony Byrne thinks that technology should not slow marketers down. But, he says, many marketers feel just that. “Getting the right technology isn’t … Continue reading Building your martech stack: Try design thinking to identify the right solutions
Nishadha Silva — September 28, 2018 Follow @rumblinglankan — September 28, 2018 There are many people out there ready to take your money with the promise of furnishing you with lots of shiny new customers. Bricks and mortar advertising, Google Adwords or another Pay Per Click program, SEO’s (Search Engine Optimizers) and marketing “guru’s” and … Continue reading How to Expand Your Reach Without Spending a Fortune
In a recent essay, the MarTech Conference chair pointed to the necessary give-and-take between automation and humanization, centralization and decentralization. Barry Levine on September 28, 2018 Like some physicist discovering the hidden nature of marketing, Scott Brinker recently unveiled his own theory of the relativity of opposing forces. In preparation for our MarTech Conference … Continue reading For Scott Brinker, marketing is designed to balance the ‘4 Forces’
Aashish Sharma — September 10, 2018 Follow @ineedseo — September 10, 2018 The social media sites like Facebook, Twitter, along with Google have banned all the ads for cryptocurrencies. The main reasons to do this are scams and frauds. However, there are plenty of websites online that scam people every day, and they go free … Continue reading How to Market Your Blockchain Project Without Social Media
