10 insights for marketing and MOps leaders from the State of Martech 2025 report There are now 15,384 tools in the martech universe, but the bigger news is how these tools impact marketing organizations. May 6, 2025 One of the things we look forward to on MarTech Day every year is the introduction … Continue reading 10 insights for marketing and MOps leaders from the State of Martech 2025 report
Creative ops is at a crossroads. Learn how reporting structure influences innovation, alignment and the strategic value of in-house teams. Nickole Brown on April 23, 2025 Should creative operations report to the creative organization, thereby safeguarding team autonomy, or align with marketing operations (MOps) to gain access to critical tools, data and decision-makers? The … Continue reading Should creative operations report to creative or MOps?
Where did these roles come from? What do they do? How do they do it? MarTechBot on February 17, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: … Continue reading What’s behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer?
Pireveen MathiesJan 21, 2025 Why Outbound Marketing Still Matters in an Inbound-Dominated Era In a world full of inbound marketing, I strongly believe that outbound marketing can still be a valuable tool in today’s digital landscape, but its effectiveness depends on how it’s executed. While inbound marketing has become dominant due to its … Continue reading Why Outbound Marketing Still Matters in an Inbound-Dominated Era
Martech roles demand both creativity and logic. This honest take on MOps job postings illustrates the complexities and contradictions. Steve Petersen on October 28, 2024 I have chimed in about martech job descriptions in the past. It’s time to revisit the topic. Job descriptions typically range from specific to vague and reasonable to aspirational. … Continue reading What an honest MOps job posting looks like
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Top ways to improve marketing operations. MarTechBot on October 14, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech … Continue reading Improving marketing operations performance: Best of the MarTechBot
Operational maturity is a key indicator of marketing effectiveness. Here are some solid metrics to track it. Karissa Sachs on August 13, 2024 Let’s start with the basics. The term “operational maturity” may be relatively new to some marketers, but the concept is well established. It ranks how effectively an organization executes and manages … Continue reading Moving up with marketing operational maturity
Learn the importance of evaluating marketing technology tools that enable operational maturity and best practices for finding them. Amy Strickland on June 20, 2024 As a senior leader, one of your core responsibilities is pushing your team’s operational maturity forward so you are ready to meet tomorrow’s challenges. Operational maturity refers to the … Continue reading How to boost operational maturity with strategic martech selection
Effort or results — what really drives a business forward? Jump into a debate that’s sparking lively conversations across industries. Gene De Libero on April 29, 2024 The age-old marketing question: Should we prioritize activity or results? It’s been the topic of heated discussions in boardrooms and around water coolers for as long as … Continue reading The great debate: Activity vs. results
Essential considerations for integrating AI into your marketing ecosystem, from selecting the right tools to optimizing data and processes. Greg Kihlstrom on April 15, 2024 Many companies are exploring and integrating AI into their marketing strategies and across business functions. While every organization has its own characteristics, the main goal of integration is to … Continue reading Integrating AI into MOps: Aligning your platforms, data and processes
