Renzo Costarella — April 13, 2018 — April 13, 2018 rawpixel / Pixabay Regardless the size of your business, marketing mistakes are inevitable. If you’re a Fortune 500 company with a hefty marketing budget, you can afford to make some mistakes here and there. However if you’re a startup, it’s quite different. Startups have it … Continue reading These 4 Marketing Mistakes Could Cost Your Startup Big Bucks
Are your marketing campaigns tired and predictable? Contributor Mike Sands discusses ways to advance customer relationships to create better marketing and outcomes. Mike Sands on February 7, 2018 I start my day exactly the same way every day: I get up early, have a little breakfast and scan my daily newsfeed while listening to … Continue reading Stop making the same mistakes: Preventing a ‘Groundhog Day’ scenario
Carolee Bennett — January 19, 2018 Follow @medialogic — January 19, 2018 When the Huffington Post article on “why Millennials are facing the scariest financial future of any generation since the Great Depression” first came out, it quickly made the rounds both on social media and at the “watercooler” here in the office. The reason? … Continue reading What Marketers Can Learn From the Viral HuffPost Piece on Millennials’ Financial Future
Nick Jaworski — December 18, 2017 Follow @NBJaworski — December 18, 2017 For business owners trying to market and grow their business, you should really read this. So many businesses complain about getting burned by marketers, but half the time it’s one of their own issues below that’s the real problem. If you don’t understand … Continue reading Burned by a Marketing Agency or Burned by Your Own Hand?
Max Greene — November 1, 2017 Follow @muffinmarketing — November 1, 2017 Save money when promoting your small business The internet has transformed the way we market our businesses. No longer do we have to spend hundreds of pounds appearing in local newspapers and magazines – instead, we turn to social media and our websites … Continue reading How to Save Money When Marketing Your Business
Mark Miller — April 2, 2017 Follow @MMtwopointfive— April 2, 2017 Earlier this month I received what has to be one of the single worst marketing emails I’ve ever seen in my professional career. It was like a train wreck: one long, rolling chain of marketing disasters that had me fixated until I could scroll … Continue reading The Epic Marketing Fail I Just Experienced (and How to Avoid Making the Same Mistake)
It’s one thing to be creative, but quite another when things take a turn for the worse. Contributor Timothy Carter discusses seven marketing gimmicks that have the potential to fail spectacularly and harm your brand. Timothy Carter on October 18, 2016 What’s the difference between a gimmick and a strategy? Honestly, not much. The … Continue reading 7 marketing gimmicks that could damage your brand
by Erika Dickstein Follow @springinsightSeptember 27, 2016 Picture this: you own a successful local retail business in, say, beautiful Washington, DC. All of your hard work and sacrifice is paying off. You aren’t banging it out of the park, but you are doing nicely. Your customer base is growing, your inventory is under control, and … Continue reading Just Because You Build It, Doesn’t Mean They Will Come.
By Derric Haynie August 26th, 2016 I get it… you know you are leaving money on the tableYou’re busy. Your business is your priority. You don’t have time for this useless “social media strategy” or hot new digital marketing tool. But you know you are leaving money on the table. Don’t you? And lot’s of … Continue reading 5 Massive Marketing Mistakes Business Owners Make (& How To Easily Fix Them)
by Brad Swezey July 23, 2016 Follow @JustSmallBizJuly 23, 2016 Today, I want to talk about this question: do you make these three mistakes with your small business marketing? There’s obviously more than three mistakes people make, but the following three are the ones I want to focus on today. The first mistake is not … Continue reading Do You Make These 3 Mistakes with Your Small Business Marketing?