We need to think seriously about imagery, messaging and team roles in how we communicate with customers, coworkers and vendors. Here are three ways to start that process. Ryan Phelan on June 4, 2019 This column will be tough for me to write because, after 20 years of being in marketing, something happened to me … Continue reading I got mansplained and it changed my marketing
Category Archives: Marketing Guide
5 Ways Marketers Can Thrive In Highly Regulated Industries
5 Ways Marketers Can Thrive In Highly Regulated Industries by Ken Newman , April 12, 2019 The evolving legalization of marijuana is creating a market projected to reach $146.4 billion by the end of 2025, according to a report by Grand View Research, Inc. In this new market, there are laws in place that strictly … Continue reading 5 Ways Marketers Can Thrive In Highly Regulated Industries
What a year’s worth of publisher responses can teach you about digital PR
It’s important to understand the topics each publisher wants to cover – and then how to pitch that content – to earn the best response. Domenica D’Ottavio on March 20, 2019 at 8:00 am Most marketers agree that if you can get your content in front of the eyes of journalists at mainstream online publishers, … Continue reading What a year’s worth of publisher responses can teach you about digital PR
Data Quality Update
Data Quality Update by Ted McConnell , Featured Contributor, March 7, 2019 When data became a billion-dollar market, it looked like we might need an objective measure of quality. Now, it’s a $10 billion market. Where are we? Data prices are continuing to decline because of a simple economic fact: We still use anecdotal evidence … Continue reading Data Quality Update
Relevance At Scale: Why Does It Matter?
Relevance At Scale: Why Does It Matter? by Laura Gurski , Columnist, February 25, 2019 The consumer goods industry continues to experience major shifts. Changing demographics and generational influences are also creating new styles and trends. The way consumers are purchasing products and services has also evolved. Today’s mobile-enabled consumers are constantly evaluating and … Continue reading Relevance At Scale: Why Does It Matter?
Conventional marketing wisdom is history
Gain fresh perspectives on the intersection of marketing, technology, and management. Scott Brinker on February 4, 2019 at 3:43 pm When it comes to delivering exceptional experiences, maximizing ROI, and achieving company goals, conventional marketing wisdom is history. Success today depends on how you connect your strategy and organization to your marketing technology stack, all … Continue reading Conventional marketing wisdom is history
Why subscription and consumption services need a different kind of marketing
SAP and McKinsey point to the different approaches needed by marketing and advertising for these growing channels. Barry Levine on February 4, 2019 at 5:07 pm The modern marketer’s job is not just about selling a product, like moving a new car off a dealer’s lot. Increasingly, it’s about selling a service, like leasing a … Continue reading Why subscription and consumption services need a different kind of marketing
The First 100 Days: What Every New Marketing Leader Needs to Know
Kelly MicKey — January 30, 2019 — January 30, 2019 The first 100 days of a new marketing leadership position can be both exciting and stressful. Whether you are new to your organization or the role, you’ll be tempted to come in and start making changes on Day 1. After all, you’re an experienced marketer … Continue reading The First 100 Days: What Every New Marketing Leader Needs to Know
3 Tips for Marketing Your Web Development Business in 2019
Jared Atchison — January 24, 2019 — January 24, 2019 The new year is here and it’s time to kick your web development business into overdrive. There’s no doubt that the web development industry is growing at a rapid rate. Between now and 2026, the US Bureau of Labor Statistics is predicting that this field … Continue reading 3 Tips for Marketing Your Web Development Business in 2019
Here’s how marketers get motivated for the new year
Analyze your numbers, goals, strategies and tactics because it’s important to document why you succeeded or failed in order to find improvements in 2019. Ryan Phelan on January 7, 2019 Welcome back! The holiday crush is over, and 2018 is behind us. You’re at your desk, the year is less than a month old, … Continue reading Here’s how marketers get motivated for the new year
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