by Erika Dickstein Follow @springinsightSeptember 4, 2016 You’ve probably noticed that you always (okay, maybe not always, since you’re not a teenager) want what you can’t have. Whether it’s that super cute tunic that you saw in a boutique in Rehoboth and can’t seem to find ANYWHERE else. Or that last bagel that the lady … Continue reading The Business of the Brain on the Internet: The Science Behind Scarcity
Columnist John Donnelly discusses the role that social media plays in travelers’ planning, experience and evaluation and explains how hotel marketers can use this channel to better serve guests. John Donnelly III on August 30, 2016 For the modern traveler, planning a trip is a lot more involved than packing a suitcase. The prominence of … Continue reading 3 ways social intelligence shapes hospitality marketing
by Patrick Whatman Follow @mrwhatmanAugust 29, 2016 Every agency is looking for the perfect client. A brand that knows what it wants, and trusts you to make it happen. But it can be hard to know what a prospect wants until you’ve met with them. Every meeting, proposal, and negotiation eats up valuable time. And … Continue reading Agencies: Find Clients More Effectively With Monitoring
If your messages aren’t getting through, it might be time to rethink your email marketing strategy. Columnist Jose Cebrian outlines some steps for developing a “good” sending reputation. Jose Cebrian on August 29, 2016 In the world of email marketing, deliverability is a core issue. It’s commonly known that when you send an email, it … Continue reading Is your email a casualty of the war on spam?
by Laurie Sullivan, Staff Writer @lauriesullivan, August 24, 2016 Not all brands tie and time television advertising spots to run simultaneously with search ads. But when they do, how should marketers think about attributing TV media and calculating metrics, especially when it’s tied to search advertising or marketing? Visual IQ, a cross-channel marketing attribution software provider, … Continue reading Targeting Across Search, TV Changes Everything
by Jack Loechner, Staff Writer @mp_research, August 19, 2016 According to the 2016 State of Lead Generation survey from Ascend2, improving the quality of leads generated is a top priority for 77% of marketing influencers. The quality of leads handed off to sales significantly impacts an organization’s ability to achieve the next most important goal … Continue reading Improving Quality Leads Considered Most Important For Marketers
by Andrew Gazdecki Follow @biznessappsAugust 19, 2016 A strong social network can become an asset for any business. Social media offers every business the opportunity to strengthen relationships with their target audience, creating loyal customers and even brand advocates. Exploiting this potential is no easy feat, but can be done if the medium is used … Continue reading Social Media Don’ts for Small Business
Want to be great at search engine optimization? Columnist John Lincoln believes that this requires more than just deep SEO knowledge — it’s about building good habits, too. John Lincoln on August 12, 2016 If you want to be a successful SEO, it’s a great idea to imitate your peers who are ranking sites … Continue reading The 4 daily habits of the most successful SEOs
by Laurie Sullivan, Staff Writer @lauriesullivan, August 12, 2016 Courtney O’Donnell, senior shopping and feed manager at Elite SEM, works on Jet.com’s Google Shopping account. The ecommerce company — founded in January 2014, and acquired by Wal-Mart earlier this week — began working with the agency in 2015 to explore search advertising. Here’s how it went … Continue reading Did Search Marketers Contribute To Wal-Mart’s Acquisition Of Jet.com?
by Oren Netzer, Op-Ed Contributor, August 11, 2016 Part 1 and Part 2 of this series examined how bidding directly on long-tail keywords improved all front-end metrics, including click-through rates, cost per click and average position. Part 3 examined how adding long-tail keywords increases overall impression share. In this fourth and final installment, the analysis examines how bidding directly … Continue reading Why Long-Tail Keywords Are Your Biggest Missed Opportunity – Part IV
