Category Archives: Marketing Budgets

How to overcome marketing budget cuts and hiring freezes

By talking to customers, being ruthless with priorities and optimizing for conversions, marketing can become a bit more manageable. Tim Parkin on May 10, 2023 Being a marketing leader is arguably one of the hardest jobs right now. You’re expected to achieve aggressive targets in an unrealistic timeframe on a limited budget with a small … Continue reading How to overcome marketing budget cuts and hiring freezes →

CFOs split on increasing or cutting marketing budgets

Marketing Budgets

53% of CFOs say they expect to increase the marketing budget by at least 3%. The rest plan on keeping it at current levels or cutting. Constantine von Hoffman on March 20, 2023 Slightly more than half (53%) of CFOs expect to increase their marketing budgets by at least 3% this year, according to a … Continue reading CFOs split on increasing or cutting marketing budgets →

Martech spending continues strong despite rocky economy

Marketing Budgets

60% of businesses say they are increasing spending on marketing technology, services and personnel this year. Constantine von Hoffman on March 13, 2023 Some 60% of businesses are increasing their spending on martech this year, according to a study by Clevertouch Marketing and the University of Southampton. However, more B2B businesses are reporting trouble in … Continue reading Martech spending continues strong despite rocky economy →