Category Archives: Marketing Automation

Align your marketing plan with your analytics measurement plan

Audit your analytics on a regular basis to ensure the data you are collecting is as accurate as possible and that all data that should be collected is reported. Alan K’necht on March 6, 2020 All great marketing departments and teams should have a marketing plan and know it intimately. What is surprising is how … Continue reading Align your marketing plan with your analytics measurement plan

Considering Marketing Automation? Start With Social Media

Susan Tucker — August 16, 2018 Follow @getsusanmktg — August 16, 2018 Pixelkult / Pixabay If you’re ready to get started with marketing automation, the easiest place to start is with social media. It’s very simple to start automating certain social media tasks, and you’ll quickly see how this saves you time for more value-added … Continue reading Considering Marketing Automation? Start With Social Media

Message Volume Trends Across Private and Public Channels – Part II

Xinglong Wang — July 3, 2018 — July 3, 2018 In last weeks blog we discovered that, compared to two years ago, people are more likely to get in touch with customer care teams through private Social Messaging channels, such as Facebook Messenger and Twitter DM, than public ones. We continued our investigation, to see … Continue reading Message Volume Trends Across Private and Public Channels – Part II

Message Volume Trends Across Private and Public Channels – Part I

Xinglong Wang — June 28, 2018 — June 28, 2018 We recently published an article in which Volaris Airlines has demonstrated that Social Messaging was not only 83% more cost effective, but also drove up customer satisfaction at the same time. Following on Volaris’ positive experience with their launch of Messenger Customer Chat, we became … Continue reading Message Volume Trends Across Private and Public Channels – Part I

5 Email Workflows You Should Be Using in Your Sales and Marketing Automation

Jaime Nacach — March 16, 2018 Follow @bloominari — March 16, 2018 5 Guidelines for Effective E-mail Marketing Email workflows are important parts of a winning sales and marketing automation. You just can’t neglect them. In essence, it’s all about sending the right, highly targeted, and personalized emails to your email subscribers, leads, and customers … Continue reading 5 Email Workflows You Should Be Using in Your Sales and Marketing Automation

Capitalizing on Marketing Knowledge: How to Monetize Your Expertise

By Victoria Klochkova February 9th, 2018 Today’s knowledge economy and accentuation of how important lifelong learning is have interesting implications for businesses – in terms of both possibilities and challenges. On the one hand, both you and the employees of your business certainly have the kind of knowledge about the industry you work in that is … Continue reading Capitalizing on Marketing Knowledge: How to Monetize Your Expertise

3 tips to make every martech implementation a success

Implementing new marketing tools and technologies is no easy task. Columnist Mary Wallace shares three tips to ensure your next martech implementation is successful. Mary Wallace on February 1, 2018 Technology in marketing abounds. Marketers use tools to send emails, track customer and prospect engagement and save preference information for future use. But with the … Continue reading 3 tips to make every martech implementation a success