Brie ReynoldsOctober 12, 2015 Perhaps one of the greatest segments to change the landscape of the workplace are the millennials. Affectionately known as generation Y, these 30-somethings are different from their previous working counterparts in a variety of ways, desiring work-life balance and a passion for their jobs above all else. Millennials are working in … Continue reading 5 Industries Where the Most Millennials Are Working
With a new Canvas ad format and a dedicated Shopping section, Facebook is upping its focus on mobile e-commerce solutions. Ginny Marvin on October 12, 2015 Facebook is continuing to tweak and build on its ad offerings for e-commerce marketers and position the social network as an actual shopping destination. Citing a survey showing that nearly … Continue reading What Marketers Need To Know About Facebook’s New & Existing Product Ads
Vishal PindoriyaSeptember 15, 2015 Automated messages and responses had a brief period where they were considered poor form, as the social media age rose and everyone encouraged real engagement over marketing. But that comparison isn’t really fair because marketing is always a part of the equation, it’s only a matter of degree and subtlety. In … Continue reading Why Email Automation Is Essential For a Successful Business
Video can offer marketers powerful insights about customers, says columnist Michael Litt, which is why integrating it into your marketing automation platform is critical. Michael Litt on September 11, 2015 I’m going to start off with a bold assumption: You’ve stood in front of another person and had a conversation at some point in your … Continue reading Why You Need To Make Video Part Of Your Marketing Automation Strategy
Jonny Ross From automating marketing emails to automating your Facebook and Twitter posts, marketing automation offers businesses of all shapes and sizes many different benefits. From eliminating tedious and often repetitive tasks, to ensuring efficiency is optimised in every aspect of work that is carried out. Marketing automation can save any business precious … Continue reading 4 Creative Uses of Marketing Automation
By Pratik Dholakiya August 4th, 2015 Marketing once used to be about carefully debated messages that were packaged in the most appealing ways by people who looked like Jon Hamm for people who looked like you and I to buy more. No more. And that’s not a comment on the impending demise of an iconic series. … Continue reading 4 Powerful Ways You Can Automate Your Marketing
Kim GeorgeJuly 23, 2015 Social media marketing got you in a tizzy? Don’t fret …because you are not alone. Thanks to changes in the technology landscape, the introduction of various web based applications has most definitely made things a tad bit easier for us all. I’ve previously written a few posts closely related to this … Continue reading 5 Fantastic Web Based Apps that Make Social Media Marketing Easier
Hannah WoodhamJuly 21, 2015 The digital media world is ever-evolving; and sometimes we as marketers feel like we’re clamoring to keep up with the latest tools and technologies. The current discussions around programmatic media and theories about how it will alter the media landscape are hot topics. We’re on an epic journey down the yellow brick road, … Continue reading Pay No Attention to that Man Behind the Curtain! Uncovering the Mysteries of Programmatic Advertising
Tara BranniganJuly 16, 2015 Where do they fit in your social video strategy? The past few months have seen a surge in video streaming thanks to the introduction of mobile-based apps Periscope and Meerkat. While both are fairly new, they have seen explosive growth and are well on their way to becoming part of social … Continue reading Meerkat & Periscope – Part 1
Tony AdragnaJuly 15, 2015 The days of “trusting your gut” and rolling with it when it comes to marketing efforts are now gone. If your tech company isn’t seeing the results it wants in terms of marketing, solid A/B testing should be looked into. With A/B testing, you’re able to test various elements of your … Continue reading 5 Fundamental Marketing A/B Tests Every Tech Company Should Run
