Data is giving us an opportunity to look at bigger picture decisions in our accounts rather than the day-to-day work we have been doing. Brooke Osmundson on January 3, 2020 Contributor and SMX speaker, Brooke Osmundson, explains how machine learning is changing our account work and why we need to be smarter about layering … Continue reading Machine learning will free up time to be more strategic with accounts in 2020
Category Archives: Machine Learning
Machine Learning – the New Horizon in Marketing Success
Machine Learning – the New Horizon in Marketing Success As better methods of gathering and managing data are developed, and data analysis tools become more sophisticated, interest in the potential of machine learning is flourishing. The principles of machine learning, once reserved for academics and tech convention-goers, are now being applied in a wide variety … Continue reading Machine Learning – the New Horizon in Marketing Success
How Can Machine Learning Be Used in Financial Services?
Lanre Onibalusi — September 3, 2019 Follow @Onibalusi — September 3, 2019 Machine learning technology is making rapid gains in the financial services industry, and a growing number of companies are now using it to enhance the customer experience. Gartner even predicts that by 2020, 85% of customer relationships with an enterprise won’t involve interacting … Continue reading How Can Machine Learning Be Used in Financial Services?
5 Reasons Your Business Should Leverage Machine Learning Now
Jimmy Rodela — July 30, 2019 Follow @dbjim21 — July 30, 2019 (Image Source: Pexels) More online businesses are integrating machine learning into their operations, with the bigger and established ones trailblazing the revolution. Machine learning has brought myriad opportunities and improved strategies to help business owners foster customer relationships and get more profit and … Continue reading 5 Reasons Your Business Should Leverage Machine Learning Now
How Machine Learning Can Prevent Email Fatigue
James Glover — January 30, 2019 Follow @coherentpath — January 30, 2019 You see them in plenty of emails: the creatives that haven’t changed since last year. What drives companies to keep displaying the same creative? While time and money might be the easy answers, my hunch is there’s more to it than that. Over … Continue reading How Machine Learning Can Prevent Email Fatigue
Teach yourself about machine learning and artificial intelligence
Shifting to data-driven marketing requires hiring or training staffers familiar with the latest technologies. Bolster your staff development with these free educational resources. Pamela Parker on November 28, 2018 Though you’ll hear near universal praise for data-driven decision-making, many companies haven’t yet been able to put such a strategy into practice. Why? Well, one … Continue reading Teach yourself about machine learning and artificial intelligence
5 Reasons Why Machine Learning Needs To Make Resumes Obsolete
Louis Columbus — May 19, 2018 Follow @louiscolumbus — May 19, 2018 iStock Hiring companies nationwide miss out on 50% or more of qualified candidates and tech firms incorrectly classify up 80% of candidates due to inaccuracies and shortcomings of existing Applicant Tracking Systems (ATS), illustrating how faulty these systems are for enabling hiring. It … Continue reading 5 Reasons Why Machine Learning Needs To Make Resumes Obsolete
Machine Learning: How To Take Hold Of The Latest Evolution In All Things Digital
Shelly Dutton — May 7, 2018 — May 7, 2018 One of the most overhyped and underestimated forms of digital technology might be machine learning (ML), and it is shaking up the foundation of the digital business. Data-pattern anomalies are detected in real time to weed out spam, fraud, and potential security threats. People are … Continue reading Machine Learning: How To Take Hold Of The Latest Evolution In All Things Digital
Using machine learning to get more value out of your Facebook campaigns
Contributor Laura Collins explains how to securely get the most out of Facebook’s trove of user rich data and take advantage of its sophisticated machine learning to improve campaign performance. Laura Collins on May 4, 2018 If there’s one thing the last few months have taught everyone, it’s that Facebook has a vast amount … Continue reading Using machine learning to get more value out of your Facebook campaigns
5 Ways Machine Learning Should Change the Way You Do SEO
Chris Pitt — January 12, 2018 Follow @Pitty_C — January 12, 2018 Machine learning is already changing the way we optimise for search engines and things look ready to quickly develop in 2018. If you’re not already preparing to power your search marketing efforts with machine learning, then now is the time to get familiar … Continue reading 5 Ways Machine Learning Should Change the Way You Do SEO