Category Archives: Local Marketing Automation

Pokémon Go, augmented reality and the future of local marketing

What might the popular new mobile game mean for local marketers? Columnist Brian Smith explores. Brian Smith on July 27, 2016    Yesterday, as I was walking back from lunch, a middle-aged businessman stopped in front of me and took a picture of a dumpster with his smartphone — or at least that’s how it must have … Continue reading Pokémon Go, augmented reality and the future of local marketing

How Should Hyperlocals View Social Networks?

by Scott Barnett April 29, 2016 Follow @scottabarnettApril 29, 2016 There has been significant debate regarding the future of journalism relative to the disruption from social networks. An interview with Jeff Jarvis where he argues that publishing is not dying and that publishers need to learn how to work with social networks interested me, and … Continue reading How Should Hyperlocals View Social Networks?