Getting a handle on the data for multiple-location businesses can be a significant challenge. Columnist Brian Smith provides step-by-step guidelines to making it happen. Brian Smith on September 19, 2016 When it comes to local listings management, there’s a direct correlation between the number of listings you manage and the amount of grumbling, cursing and … Continue reading How to manage local listings for enterprise brands
What might the popular new mobile game mean for local marketers? Columnist Brian Smith explores. Brian Smith on July 27, 2016 Yesterday, as I was walking back from lunch, a middle-aged businessman stopped in front of me and took a picture of a dumpster with his smartphone — or at least that’s how it must have … Continue reading Pokémon Go, augmented reality and the future of local marketing
by Scott Barnett April 29, 2016 Follow @scottabarnettApril 29, 2016 There has been significant debate regarding the future of journalism relative to the disruption from social networks. An interview with Jeff Jarvis where he argues that publishing is not dying and that publishers need to learn how to work with social networks interested me, and … Continue reading How Should Hyperlocals View Social Networks?
Looking to purchase local SEO services, but wondering about the value of different tiers of service? Columnist Jenny Foster breaks it down. Jenny Foster on March 22, 2016 at 12:00 pm A question I’m often asked in the world of marketing is, “Why do local SEO campaigns vary so greatly in cost?” I see three clear … Continue reading Why costs for local marketing campaigns vary
