Larisa Bedgood April 29, 2021 Social media is firmly entrenched as part of our everyday lives. We get our news from social, interact with friends, find community events and the list goes on. Social is also a vital channel when it comes to interacting with brands and researching new products and services. As with all … Continue reading Social Media Marketing for Lead Generation
Justin Keller April 28, 2021 Just picture it: It’s 2005. YouTube was just born. George W. just started his second term. Tom Cruise jumped on couches. “Desperate Housewives” was one of the most popular shows. Destiny’s Child broke up. And in marketing, the lead was king. Back then, cloud-based technologies were just becoming mainstream, and … Continue reading Everything You Think You Know About Leads Is Wrong
Jock Breitwieser April 14, 2021 Today, everyone relies heavily on a wide range of different tools to manage social selling campaigns for our clients. As you can imagine, it becomes quite a pretty complicated task once you are managing dozens of different social accounts across many brands. To succeed, you need a suite of online … Continue reading Generate More Leads With These 3 Tools
Marketing Edge Leads Ad Industry To Create Diversity In Educational Programs by Laurie Sullivan @lauriesullivan, March 12, 2021 Marketing Edge has partnered with three organizations that will help the marketing and advertising nonprofit advance its diversity and inclusion efforts to support job opportunities for students in marketing and advertising. The partnerships were announced Friday. The organizations … Continue reading Marketing Edge Leads Ad Industry To Create Diversity In Educational Programs
Pallavi Tyagi March 11, 2021 Social media is THE place to be if you want to build an organic brand presence. By posting great content consistently, you can speak to your audience in a way that promotions cannot. But, pretty soon, you want to start to convert these followers into customers. So, how can you … Continue reading How to Generate Leads Through Social Media
Judy Caroll March 5, 2021 Selling Robotic Process Automation Solutions RPA is an application of technology, governed by business logic and structured inputs, aimed at automating business processes. Using RPA tools, a company can configure software, or a “robot,” to capture and interpret applications for processing a transaction, manipulating data, triggering responses, and communicating with … Continue reading Lead Generation Strategies for Robotic Process Automation Companies
Plus the impact of devices on search ads Pamela Parker on March 2, 2021 As we celebrate the recent launch of our Enterprise Marketing Attribution and Predictive Analytics Martech Intelligence Report (MIR) I’ve been thinking deeply about effectiveness data. I find it fascinating that our industry continues to raise the bar in terms of what … Continue reading Synthetic data use cases, telephone calls emerge: Tuesday’s daily brief
Judy Caroll February 23, 2021 A channel partner is a company that sells products and services for a technology manufacturer or vendor. This technology may include hardware, traditional software, Software as a Service (SaaS), or cloud computing solutions. The channel partner is part of the vendor’s indirect sales force, meaning that they sell the products … Continue reading Lead Generation Strategies for Channel Partners and Resellers
Jan Bednar January 27, 2021 Elevator pitches are an invaluable element of the business lifecycle. They offer a simple and effective way to capture investors’ attention with a nuts-and-bolts explanation of why your idea is worth their time and money. But there’s a reason they’re called “elevator” pitches — VCs hear several pitches each day, … Continue reading 3 Ways to Deliver an Elevator Pitch That Will Sell Anyone
Pete Winter January 12, 2021 Think of your website in terms of processes and customer journey, get obsessed with analytics, and keep things fresh. For marketers, strategy is a practical part of marketing. Strategy for lead generation includes looking at what you want your website to do, rather than what it is. Tomorrow People found … Continue reading Key Characteristics of Successful Lead Generation Websites
