Susan Friesen — April 26, 2019 Follow @eVisionMedia — April 26, 2019 Creating an Effective Free Giveaway Website If reading the headline is making you think you’re going to have to spend big bucks, think again! Generating leads doesn’t have to blow your marketing budget, and it can actually be quite easy. The goal of … Continue reading How to Generate Leads with Landing Page Giveaways
Nicole Bernier — April 22, 2019 — April 22, 2019 One of the biggest reasons there’s a gap between so many sales and marketing teams is that they’re speaking different languages. You’re looking for any way to improve your lead gen capabilities while sales is trying to win accounts. “Salespeople talk about accounts, they talk … Continue reading Bridging the Gap Between Lead Gen and ABM with Intent Data
Zena Ryder — April 7, 2019 Follow @boudicawriting — April 7, 2019 Small and medium-sized businesses can use white papers to generate leads — just as bigger companies can. Combine the power of high quality information and social media Note: This is a long article with lots of information, and it will take about … Continue reading How to Generate Leads Using Gated Content & Social Media
Aastha Sirohi — April 5, 2019 — April 5, 2019 Email and social media marketing have become intrinsic to running a successful business today. Both platforms come with many opportunities and benefits for a small business. With email and social media, a small business can extend its reach and tap into a large potential audience. … Continue reading Lead Generation Facebook Ads: Combining Your Email & Social Strategies
Kevin George — March 28, 2019 Follow @imkevin_monk — March 28, 2019 The number of email users globally has reached a count of 3.8 billion. In fact, by the year 2023, it will reach a whopping 4.4 billion users. These figures are enough to show how email as a marketing channel can work wonders for … Continue reading Email Marketing Versus Email Automation: The Difference Between the Two and How Marketers can Leverage it
Judy Caroll — March 16, 2019 Follow @JudyCaroll1 — March 16, 2019 There are plenty of mistakes that can happen when you market your software product and to avoid these unnecessary mishaps certain precautions must be taken. From core competencies to poor timing, there are definitely a lot of things to watch out for. Here … Continue reading 7 Lead Generation Mistakes Software Companies Must Avoid
Michael Ugino — March 14, 2019 — March 14, 2019 The majority of people who land on your ecommerce site won’t buy anything. They’ll likely browse your for a few minutes and then leave. So even with lots of traffic, your revenue suffers. Instead of losing site visitors forever, you need a way to get … Continue reading 5 Lead Magnet Ideas to Increase Revenue in Your Ecommerce Store
The lead generation platform is expanding its social integrations since adding a LinkedIn native connector last November. Amy Gesenhues on February 28, 2019 Integrate, an automated lead generation platform, launched its latest social connector: a Facebook integration that automatically feeds leads from Facebook Lead Ad campaigns into a brand’s CRM system. Why you should … Continue reading Integrate lead generation solution now works with Facebook Lead Ads campaigns
James Patterson — February 20, 2019 — February 20, 2019 Lead generation has become increasingly challenging over the years, and it remains as one of the most critical tasks of a marketing professional. As far as tactics go, 93% of B2B companies agree that content marketing is the way to go—it attracts more leads versus … Continue reading A Complete Guide to Using Infographics for Lead Generation [Infographic]
A good campaign uses optimized forms (the result of user testing), well-designed chatbots and a data processing strategy that provides useful insights. Alex Birkett on February 19, 2019 If you ignore the noise and trends that arise each year (and the predictions, so many predictions), the simple truth is that most marketing activities are fundamentally … Continue reading What does online lead generation look like in 2019?
