Larisa BedgoodJuly 21, 2015 How to Sky Rocket Your Leads with Social Prospecting 72% of marketers say social content has helped them close deals (Brafton). And there are a ton of consumers out there in the “world of social” holding conversations about what they want to buy and who they plan to purchase from. They … Continue reading How to Sky Rocket Your Leads with Social Prospecting
Joe RosenthalJuly 3, 2015 Checkout abandonment is the scourge of ecommerce. Yes, that may come across a bit dramatic, but when 54% of shoppers terminate their session just moments before finalizing their purchase, it’s easy to understand online merchants’ passionate distaste for it. Thankfully, as the ecommerce industry continues to grow, people are becoming more … Continue reading The Golden Rules of Checkout Abandonment – And When to Break Them
Abbas RajaniJuly 9, 2015 What is the value of a website that looks amazing but at the end of the day it does not attract, convince, convert and delight the end user? The answer is probably nothing! The internet is getting crowded and websites are no more a company display profile; they are actually the … Continue reading Conversion Focused Web Design – What Designers Should Know
Marketers have mere seconds to grab consumers’ attention. Columnist Brian Rigney offers tips on getting customers to engage in a world of glimpses and instant gratification. Brian Rigney on July 2, 2015 Consumers are time poor and use a vast variety of devices, and today, marketers have mere seconds to grab their attention. It is … Continue reading The Secret To Driving Revenues: Make It Easy For Them To Buy
Brittany HurlburtJuly 2, 2015 Hate to break it to you guys but SEO is not the only means of traffic generation out there, and if you’re focusing solely on search traffic, you’re missing out. Social media has evolved from an engagement medium and is now a major source of website traffic, and we all know … Continue reading Why Social Media Traffic Is The Key To Conversion
Megan MarrsJune 29, 2015 Landing pages allow you to deliver ultra-relevant messages to hyper-targeted audiences, speaking to specific user needs and improving conversions. In fact, companies with 30+ landing pages get 7x as many leads as companies with less than 10 landing pages. Good marketing is all about good landing pages, and the right gear … Continue reading 7 Landing Page Tools that Could Save Your Conversion Rates
Pete SenaJune 26, 2015 In the split second it took for you to read the start of this sentence, Google’s algorithms have handled over 40,000 queries. By the end of the day, the engine will have processed over 3.5 billion searches. At their core, landing pages are built to capture and direct as much of … Continue reading Convert or Die: 4 Steps to Conquering Landing Pages
Varun RameshJune 25, 2015 How to Put Technology to Use to Drive Traffic and Conversions We all know these days it’s all about conversion rate optimization when it comes to making money online. There is no point in having thousands of visitors to your website when only a small fraction converts to sales. Companies spend … Continue reading Boost CTR and ROI with Geo-Targeting
WishpondJune 12, 2015 Type “growth hacks” into Google and the search results will fly off the page. Hundreds of so-called-tricks which promise to deliver 1000 percent conversion rate increases and an overnight doubling of revenue. This isn’t one of those articles. I’m not going to promise anything. I’m not going to give you untested, untried … Continue reading 5 Genuine Conversion Rate Optimization Hacks We’ve Seen Work
Gavin O’Malley @mp_gavin, June 12, 2015 While top brands have been slow to evolve, they insist that the days of last-touch attribution are numbered. The Home Depot is a case in point. Though it’s still stuck in last-touch limbo, that’s finally changing, according to Sean Kainec, Senior Manager of Search Engine Optimization at the home … Continue reading Can Last-Click Attribution Be Killed?
