Robert NissenbaumNovember 5, 2015 53 Percent of Instagram Users Follow Brands… A recent infographic (posted below, credit to adweek.com) by Global Web Index found 53% of Instagram users follow their favorite brands and 44% use Instagram to conduct brand research. The natural first thought is it go full throttle and start making Instagram your new … Continue reading Should You Be Actively Using Instagram?
Lucy XuNovember 3, 2015 Holy GIF! Just a couple of weeks ago, Instagram launched its new Boomerang app, allowing users to create one-second looping videos (GIFs, if you will). The videos are made by stitching together a burst of five photos. And the result is kind of awesome. The goal behind Instagram’s new app is … Continue reading Instagram’s Hot New Boomerang App – 4 Simple Steps To Help You Get Started
Claire TrevienNovember 2, 2015 Instagram is a tool traditionally associated with B2C companies, and with good reason, its format makes it perfect for showing off tangible products. Increasingly however, B2B companies are using Instagram to differentiate themselves from their competitors – this is particularly advantageous for smaller firms trying to carve out a niche for … Continue reading 5 ‘Boring’ Companies that are Rocking Instagram
Corey McCarrenOctober 31, 2015 As a marketer, you know you should be on Instagram, but starting with zero followers and new types of content can be daunting for an already busy professional. Fortunately, there are many tools which can make it easier for you to earn followers, discover influencers, and manage content. Here are some … Continue reading 5 Tools To Be A Better Marketer On Instagram
Juliet CarnoyOctober 22, 2015 Instagram is the latest and greatest tool for digital marketers. Not only does it have an active base of over 400 million monthly users (that’s 17% of the US adult population!) But it offers plenty of opportunities for brands to improve brand awareness and engagement. Businesses are flocking to the platform … Continue reading Shh! The Best Kept Secrets in Instagram Marketing
Stephanie TrembathOctober 21, 2015 There’s a certain science to crafting an Instagram caption. Similar to creating a compelling Instagram bio, the caption you write for each Instagram photo should add value and be consistent with your overall account narrative. Aside from the obvious tips on using proper grammar and spelling, if you develop a voice, use emoji’s and … Continue reading How to Create the Best Instagram Caption
Stacy GoodmanOctober 14, 2015 Growing deep roots in our nation’s capital is a cold pressed juicery called JRINK (it’s pronounced drr-ink). The brainchild of former Wall Street warriors Shizu Okusa and Jennifer Ngai, JRINK has blossomed into a leading juice bar in Washington D.C. and the surrounding area. Much like their light-strewn stores, JRINK’s Instagram … Continue reading How to Unlock In-Store Sales With Instagram: 5 Juicy Ideas
Scott FenstermakerOctober 7, 2015 So, Instagram ads are now available for my business? Finally, FINALLY, it’s possible for advertisers both small and large to get in front of the Instagram audience. Ever since Instagram established itself in about 2012 as the go-to social platform for people under 35, brands have been salivating at the chance … Continue reading Instagram Ads: A Brand New Way To Boost Your Business
Stephanie TrembathOctober 5, 2015 Instagram is primed for mobile and social commerce with over 400 million users worldwide. Especially for brands and artists, Instagram fosters a heightened sense of intimacy and engagement when compared against other social networks. With millions of users consuming images for 21 minutes per day, Instagram influencers are finding new ways … Continue reading Creative Ways Artists and Agencies Use Instagram Banners
Alex DittySeptember 27, 2015 Instagram is getting more engaging by focusing on sharing between people Instagram has been busy updating the visual network that has grown to over 400 million Instagrammers. These updates include changes to both the aesthetics of the visuals shared as well as the functionality of the network. And as always, when … Continue reading What The Instagram Updates Mean For Your Brand
