Carolee Bennett — November 18, 2018 Follow @medialogic — November 18, 2018 As reported by ClickZ in October 2018, brands are increasing their ad spend on Instagram, which now boasts “a global community of one billion.” Financial brands are among those attracted to the image-centric social platform — and not just with ad dollars. Many … Continue reading How Financial Services Influencer Marketing Strives for Authenticity on Instagram
Category Archives: Instagram Marketing
Everything You Need To Know About Instagram’s Shopping Channel
Kaleigh Moore — November 9, 2018 Follow @kaleighf — November 9, 2018 Instagram is one of the most business-friendly social media platforms in existence, featuring a web-savvy audience that’s interested in instant shopping. But for a long time, Instagram users had to plod through Instagram profiles, hashtags, and bio links to find products specifically curated … Continue reading Everything You Need To Know About Instagram’s Shopping Channel
The Rise of the Instagram Micro-Influencer: Everything You Need to Know
Kat Boogaard — October 3, 2018 — October 3, 2018 There are plenty of ways to get your brand in front of more people on Instagram. Advertisements, hashtags, contests, giveaways…the list goes on and on. But, there’s one method that seems to reign supreme over all of the others: influencer marketing. For many people, that … Continue reading The Rise of the Instagram Micro-Influencer: Everything You Need to Know
Instagram Marketing Strategy 101
Margot da Cunha — August 16, 2018 — August 16, 2018 I can say with 100% confidence that Instagram is winning for favorite social platform among the humans I know. But why do people love Instagram so much? The most common response I hear when asking my friends, family, and acquaintances this question is, “The … Continue reading Instagram Marketing Strategy 101
What You Can Learn About Instagram Marketing From My 50-Year Old Client
Eva Reder — August 13, 2018 — August 13, 2018 I’m a growth hacker. But recently my growth hacks have failed me on Instagram. But let me share the lessons learned from my most successful account: A ROSE GARDENING ACCOUNT. It’s not the largest account I’ve ever grown but it’s the most engaged. And the … Continue reading What You Can Learn About Instagram Marketing From My 50-Year Old Client
6 Ways to Use Instagram Marketing for Your Business
Amanda Abella — March 13, 2018 — March 13, 2018 Depending on your audience, Instagram marketing is a great way to get the word out about your business. As someone who loves Instagram for both personal and business reasons, it’s also a lot of fun. Over the past couple of years, I’ve grown my Instagram … Continue reading 6 Ways to Use Instagram Marketing for Your Business
Top 5 Instagram Marketing Trends CMOs Should Prepare for in 2018
Bob Van Rossum — January 15, 2018 Follow @BobVR — January 15, 2018 raphaelsilva / Pixabay If your brand still doesn’t have a social media marketing strategy in place, you’re falling behind. Social media has become an integral element of every brand’s digital marketing strategy (and with reason). With major social media networks like Instagram … Continue reading Top 5 Instagram Marketing Trends CMOs Should Prepare for in 2018
How to Run an Instagram Live Marketing Campaign: The Complete Walkthrough
Carlo Pacis — October 2, 2017 — October 2, 2017 Currently, Instagram Live is unparalleled in its ability to help businesses like yours connect with their fanbases on social media. Instagram Live is one of the newest feature additions to one of the largest, rapidly-growing social media platforms around. More importantly, it’s a medium that … Continue reading How to Run an Instagram Live Marketing Campaign: The Complete Walkthrough
Does The Competitive Benchmarking Matter On Instagram?
Ivan Ivanov — September 29, 2017 — September 29, 2017 All social media managers have their eyes on Instagram’s growth in engagement. And they rightfully do so. Despite the constant shadowbanning of spammy and bot accounts, the social network still managed to mark an increase in user’s growth in June and July. Instagram is slowly … Continue reading Does The Competitive Benchmarking Matter On Instagram?
How to Get Into Instagram’s ‘Top Posts’ for a Hashtag
Brandon Leibowitz — September 20, 2017 Follow @seooptimizers — September 20, 2017 Whenever you browse through a hashtag on Instagram, the very first thing you’ll see is a three by three grid of the ‘Top Posts’ for that hashtag. Because of their visibility, getting featured can provide a lot of exposure, possibly helping you to … Continue reading How to Get Into Instagram’s ‘Top Posts’ for a Hashtag