Category Archives: Google Tools

3 Things You Need to Know About Google’s New Prominence Metrics

Wesley MacLaggan — March 6, 2019 — March 6, 2019 Google announced that they’ll eliminate the “average position” metric in the third quarter of this year. New metrics to give advertisers more control over their “race to the top” of the SERP will take its place. In this article, we review what these metrics are, … Continue reading 3 Things You Need to Know About Google’s New Prominence Metrics →

Google Explains Updates To Search Console

Google Tools

Google Explains Updates To Search Console Google, Friday, February 15, 2019 Migrating from old Search Console to new Search Console Migration guide for existing users We are in the process of creating a new version of Search Console that will eventually replace the old product. If you have been using old Search Console, this guide will … Continue reading Google Explains Updates To Search Console →

How to Use Google Maps to Get More Web Design Clients

Google Tools

Patrick Antinozzi — February 13, 2019 Follow @pattitudez — February 13, 2019 So you want more web design clients, eh? I mean, who doesn’t? There are a lot of different methods to go about getting these clients, but I’m willing to bet you’ve tried most of them already. “Set up an Upwork profile!” “Ask your … Continue reading How to Use Google Maps to Get More Web Design Clients →

How Long Does It Take to Improve Google Rankings?

Google Tools

Kent Campbell — January 31, 2019 Follow @reputationx — January 31, 2019 Why does it take six months for a website to rank? We get asked this quite a bit. For the most part, it’s because there is a lag time of between 10 and 20 weeks before listings start to improve in search results. … Continue reading How Long Does It Take to Improve Google Rankings? →

How to Get Featured Snippets in Google Search

Google Tools

Kerry Dye — December 26, 2018 — December 26, 2018 In the age of mobile and voice search, featured snippets are Google’s way of making sure users get the very best answer to informational queries. In this article, we’re going to show you what you need to do to be in with a chance of … Continue reading How to Get Featured Snippets in Google Search →

Tip Top Tab: Gmail Promotions Tab Lets Brands Offer Visual Previews

Google Tools

Tip Top Tab: Gmail Promotions Tab Lets Brands Offer Visual Previews by Ray Schultz , Columnist, Yesterday Don’t get flustered by the new Gmail Promotions tab. Yes, a bug caused Promotions emails to pour into primary inboxes a couple of weeks ago, but the updated tab offers a chance to “use real estate that you … Continue reading Tip Top Tab: Gmail Promotions Tab Lets Brands Offer Visual Previews →

Google’s Change to Exact Match Was Big, But Was it Actually Bad? [Data]

Google Tools

Mark Irvine — November 20, 2018 — November 20, 2018 Last month, Google announced another major change to its keyword match types. Specifically, exact match keywords would begin to serve to search terms that are “close variants that share the same meaning of your keywords,” including synonyms, paraphrases, and results with the same implied intent. … Continue reading Google’s Change to Exact Match Was Big, But Was it Actually Bad? [Data] →

Google Adds ‘Book,’ ‘Schedule’ Button In Search For Some Businesses

Google Tools

Google Adds ‘Book,’ ‘Schedule’ Button In Search For Some Businesses by Laurie Sullivan @lauriesullivan, (October 23, 2018) Google has expanded the ability to book or schedule appointments for some businesses through Reserve with Google, a service that allows users to book an appointment or reservation with nearby providers directly in the search engine. The icon that … Continue reading Google Adds ‘Book,’ ‘Schedule’ Button In Search For Some Businesses →

7 Steps to Making the Most Out of the New Google Search Console

Google Tools

Gordon Donnelly — October 2, 2018 — October 2, 2018 Ahrefs, Moz, SEMrush…there are some great SEO tools out there; and with them, you can do a variety of things. You can check backlink profiles. Do keyword research. Find unlinked mentions and guest posting opportunities. You can even run comprehensive SEO audits with the click … Continue reading 7 Steps to Making the Most Out of the New Google Search Console →

Google Mobile Benchmarks – by Ad Type! [DATA]

Google Tools

Elisa Gabbert — September 23, 2018 Follow @egabbert — September 23, 2018 Last month, when we released our Google Ads mobile benchmarks for 18 industries, one of our readers commented that it would be really helpful to know the average click-through rate, conversion rate and so on for each mobile ad type. We thought, you … Continue reading Google Mobile Benchmarks – by Ad Type! [DATA] →