How Google Balances Query Results In Search by Laurie Sullivan , Staff Writer @lauriesullivan, June 28, 2019 Searchmetrics has conducted research that analyzes the impact of a recent change designed to limit the number of times the same brand appears in the top organic search results. Google calls it site diversity, which the company announced June … Continue reading How Google Balances Query Results In Search
Category Archives: Google Tools
Google Creates Personalized Plan For Small Businesses
Google Creates Personalized Plan For Small Businesses by Laurie Sullivan @lauriesullivan, June 27, 2019 Google on Thursday announced Google for Small Business, a Grow with Google initiative to help companies find the right tools and services to reach business goals. On this new website, marketers will find personalized plans, in-person workshops, and the latest news. … Continue reading Google Creates Personalized Plan For Small Businesses
Next Google Chrome Browser Version To Increase Data Protection
Next Google Chrome Browser Version To Increase Data Protection by Laurie Sullivan @lauriesullivan, June 25, 2019 Google has confirmed a timeline for the rollout of Manifest V3, a Chrome extension that includes a revamped version of the way the company thinks ad blockers should work. Manifest V3 for Chrome extension will be released in late … Continue reading Next Google Chrome Browser Version To Increase Data Protection
An Estimated 11 Million Fake Business Listings On Google Maps
An Estimated 11 Million Fake Business Listings On Google Maps by Laurie Sullivan , Staff Writer @lauriesullivan, June 21, 2019 Despite Google’s sophisticated algorithms and high-paid software engineers, the company struggles to protect against “chronic deceit” from fake listings on Google Maps. There is a long history of this type of abuse on the site. This … Continue reading An Estimated 11 Million Fake Business Listings On Google Maps
Google Increases Privacy In Data Collaboration Between Agencies, Brands
Google Increases Privacy In Data Collaboration Between Agencies, Brands by Laurie Sullivan @lauriesullivan, June 19, 2019 Google engineers have developed a technology — a cryptographic protocol — that allows agencies and brands to work together, sharing sensitive data to gain insights that strengthen the campaign without revealing information about individual customers being targeted. It gives … Continue reading Google Increases Privacy In Data Collaboration Between Agencies, Brands
Google Gallery Ads are Coming – Are You Ready?
Nicole Blanckenberg — June 12, 2019 Follow @https://twitter.com/NicoleBlancken — June 12, 2019 In February, Google started testing its new Gallery Ads for search. The goal of this ad format is to enable advertisers to combine search intent with a more interactive visual format, and they are expected to deliver in a huge way in terms … Continue reading Google Gallery Ads are Coming – Are You Ready?
How Google Helps Decide What Type Of Food To Eat
How Google Helps Decide What Type Of Food To Eat by Laurie Sullivan , Staff Writer @lauriesullivan, May 31, 2019 When my husband and I decide to go out for dinner rather than cook at home, the conversation typically starts with “what type of food do you want to eat and where should we go?” I … Continue reading How Google Helps Decide What Type Of Food To Eat
Google Apps And Utilities: Merkle’s Search Campaign Alternatives
Google Apps And Utilities: Merkle’s Search Campaign Alternatives by Laurie Sullivan , Staff Writer @lauriesullivan, April 25, 2019 It appears that internet utilities will take search into the future, whether organic or paid. Google-owned maps app Waze already allows small businesses to buy advertising through branded pins, paid-search results and pop ups. The feature was introduced more than … Continue reading Google Apps And Utilities: Merkle’s Search Campaign Alternatives
Google For Jobs: The Optimization Guide
Kristina Henry — March 26, 2019 — March 26, 2019 Reading Time: 5 minutesWhat is Google For Jobs? Google for Jobs is a job search feature powered by Google that was launched in June 2017. For job applicants, it is a one-stop shop in a native user interface. It helps applicants save time without having … Continue reading Google For Jobs: The Optimization Guide
Google Switched to Mobile First Indexing – What it Means for 2019 SEO
Marya Belanger — March 11, 2019 — March 11, 2019 At the end of 2018, Google announced they now use Mobile First Indexing (MFI) for more than half of their search results worldwide. The changes have been in the works since 2016 due to significant increases in the amount of users searching Google from mobile … Continue reading Google Switched to Mobile First Indexing – What it Means for 2019 SEO
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