Learn how to create segments in GA4 through comparisons, explorations and audiences and when to use each segmentation tool. Samantha Barnes on August 22, 2022 If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start using immediately. In analytics, … Continue reading 3 ways to do segmentation in Google Analytics 4
Category Archives: Google Tools
What you need to know about Google Web Designer, a primer
By Kaitlyn McInnis August 14, 2022 Starting and running a business—especially in this day and age when having an online presence is important—is no small feat. It’s no longer simply about coming up with and executing a killer business plan and doing what you do best. Once you factor in creating and maintaining … Continue reading What you need to know about Google Web Designer, a primer
Google Provides Access To Gaming From Search Results
Google Provides Access To Gaming From Search Results by Laurie Sullivan @lauriesullivan, August 12, 2022 Google executives have been looking to integrate the ability to search for a video game and launch it in the web browser for a few years. That is now a reality with a feature in the company’s Stadia streaming service … Continue reading Google Provides Access To Gaming From Search Results
Google Algorithms Can Tell When Sources Agree On Facts
Google Algorithms Can Tell When Sources Agree On Facts by Laurie Sullivan @lauriesullivan, August 11, 2022 Google designs its ranking systems to serve relevant information from the most reliable sources that demonstrate expertise, authoritativeness and trustworthiness. The latest artificial intelligence (AI) model, Multitask Unified Model (MUM), helps by identifying and prioritizing signals related to reliability. … Continue reading Google Algorithms Can Tell When Sources Agree On Facts
Google CEO Unveils ‘Simplicity Sprint’ To Boost Productivity
Google CEO Unveils ‘Simplicity Sprint’ To Boost Productivity by Laurie Sullivan @lauriesullivan, August 1, 2022 Alphabet and Google CEO Sundar Pichai told staff last week that the company’s productivity and focus isn’t up to par. At an all-hands meeting, he introduced a concept called “Simplicity Sprint” to motivate employees. Simplicity Sprint aims to gain ideas … Continue reading Google CEO Unveils ‘Simplicity Sprint’ To Boost Productivity
The ultimate guide to Google’s time-saving keyboard shortcuts
By JR Raphael July 28, 2022 Keyboard shortcuts are pure geek gold. And if there’s one company that’s filled with efficiency-appreciating eggheads, it’s Google. So it’s no surprise that Google’s browser-based apps are absolutely overflowing with ways to accomplish tasks by pressing a key or two. And beyond the most broadly known keystrokes … Continue reading The ultimate guide to Google’s time-saving keyboard shortcuts
How to get the most out of Google Drive
How to get the most out of Google Drive For anyone who needs an overview of one of the most potent free productivity tools around. S. Rutherford @samrutherford Storage and pricing Uploading, support files, and organization Collaboration Accessing files offline Google Drive is an incredibly powerful tool for storing and organizing all sorts of … Continue reading How to get the most out of Google Drive
Google New Ranking Signal To Support Skin Tones In Image Search
Google New Ranking Signal To Support Skin Tones In Image Search by Laurie Sullivan , Staff Writer @lauriesullivan, May 12, 2022 Google plans to incorporate a new signal into image ranking, as well as introduce a new type of schema to help make its image search results more racially inclusive and diverse. The scale will represent … Continue reading Google New Ranking Signal To Support Skin Tones In Image Search
5 time-saving Google Messages features you should be using
By Doug Aamoth April 19, 2022 If you’ve got an Android phone and you haven’t yet tried Google Messages as your texting go-to, give it a whirl. It’s got a great mix of features without feeling overly bloated. It’s simple enough to use right out of the gate: Sending and receiving messages is about … Continue reading 5 time-saving Google Messages features you should be using
Google Builds On Web Search For Retail Websites
Google Builds On Web Search For Retail Websites by Laurie Sullivan @lauriesullivan, April 4, 2022 Google Cloud Retail Search, now available to all retailers, provides the ability to integrate Google-like search features on digital properties without the need to preprocess data, train or tune machine learning models. It is part of Product Discovery Solutions for … Continue reading Google Builds On Web Search For Retail Websites
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