Google Ads Return On Ad Spend Slips Into TikTok by Laurie Sullivan , Staff Writer @lauriesullivan, August 23, 2024 Loss of confidence in the return on ad spend of Google Ads and paid search keeps Catherine Hoffman Seaton, vice president of marketing at Windsor Stores, coming back to the TikTok platform. Seaton told attendees at the … Continue reading Google Ads Return On Ad Spend Slips Into TikTok
One new feature is designed to increase ad engagement and rankings, while the other provides greater budget controls. Anu Adegbola on August 9, 2024 Google unveiled new features for Local Services Ads (LSA) this week. One automatically selects profile photos to display in advertisements, while the others give advertisers more control over their spending. … Continue reading Google rolls out new features for Local Service Ads
Google Local Services Ads Get Automated by Laurie Sullivan , Staff Writer @lauriesullivan, August 9, 2024 Google made changes to its Local Services Ads (LSA) this week. One feature will automatically select profile photos to display in advertisements, and the other aims to improve ad budgets by setting monthly maximums ad spend limit for certain account. … Continue reading Google Local Services Ads Get Automated
Google’s shift from Smart Campaigns to Performance Max signals a major push toward AI-driven, cross-platform advertising solutions. Anu Adegbola on August 7, 2024 Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Why we care. This shift impacts advertisers using Google’s simplified campaign management tool and signals a broader … Continue reading Google phasing out Smart Campaigns in favor of Performance Max
Google Ads Hides In Plain Sight – A New Way To Access Data Consent Settings by Laurie Sullivan , Staff Writer @lauriesullivan, August 2, 2024 Whether or not agencies, brands and publishers agree with policy changes that Google made around third-party cookie deprecation, the company has not stopped its efforts to make consumer privacy a priority, … Continue reading Google Ads Hides In Plain Sight – A New Way To Access Data Consent Settings
Google Brand Recommendations Link With YouTube Ads by Laurie Sullivan , Staff Writer @lauriesullivan, June 7, 2024 Google launched a set of AI-powered Brand Recommendations located on the Recommendations page in Google Ads. The tool analyzes an advertiser’s Google Ads history, as well as campaign settings and industry trends to automatically serve ways to improve brand campaign … Continue reading Google Ads Brand Recommendations Links With YouTube Ads
Trust In Google Ads Down, PPC Report Cites AI As Top Priority by Laurie Sullivan , Staff Writer @lauriesullivan, April 5, 2024 Implementing artificial intelligence (AI), machine learning (ML) and automation to further develop skills; improve return on ad spend, CPAs, conversions and leads; measurement of first-party data, attribution, removal of cookies, conversion tracking, and Google … Continue reading Trust In Google Ads Down, PPC Report Cites AI As Top Priority
Google Ad Lead Vidhya Srinivasan Muses About The Future Of Advertising by Laurie Sullivan , Staff Writer @lauriesullivan, March 20, 2024 Google executives are thinking about new ways to advertise, add new advertising units, and support new services. Today, Google Ad Lead Vidhya Srinivasan shared insights from her brilliant engineering mind to describe a list of … Continue reading Google Ad Lead Vidhya Srinivasan Muses About The Future Of Advertising
Tech giant claims new features will increase efficiency and scale for retail media with self-service. Barry Schwartz on March 19, 2024 Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told … Continue reading Google Search Ads 360 gains retail media capabilities
Google Gives Advertisers An Open-Source Privacy Measurement Tool by Laurie Sullivan , Staff Writer @lauriesullivan, March 7, 2024 The migration from licensed to open-source software continues to gain momentum as consumer privacy increases in importance. Searches related to “MMM” rose about 32% in 2023 compared with 2022, according to Google Trends data. Google on Thursday announced Meridian, … Continue reading Google Gives Advertisers An Open-Source Privacy Measurement Tool
