Google Ads Yet To Resume Service In Gmail For All Desktop Users by Laurie Sullivan @lauriesullivan, December 27, 2021 Google Ads stopped serving in Gmail to some users on desktop last week. The company has yet to provide an update on when the service will resume. The ads in the affected areas stopped serving last … Continue reading Google Ads Yet To Resume Service In Gmail For All Desktop Users
Category Archives: Google Advertisement
How to Use the Google Ads Budget Report (+10 Can’t-Miss Budgeting Tricks)
Kristen McCormick December 19, 2021 Back in September of 2021, we were hit with a boatload of Google Ads announcements. Some were sad (so long, expanded text ads), some were unsettling (key matching behavior has “improved” ), and some were downright confusing (display campaigns anyone?). But there were some good announcements too, like the new … Continue reading How to Use the Google Ads Budget Report (+10 Can’t-Miss Budgeting Tricks)
The 9 Best Free Google Ads Training Courses for Every Level
Kristen McCormick December 7, 2021 Things that are easy to learn: -How to do the moonwalk.-How to win friends and influence people.-How to ride a bike. Sure, there are techniques, but a bike is a bike. People are people. And the moonwalk doesn’t evolve every month or have machines learning alongside you… …like, say, Google … Continue reading The 9 Best Free Google Ads Training Courses for Every Level
The 10 Latest Google Ads Updates: What You Should Know (AND Do)
Kristen McCormick November 15, 2021 At this point, we know that resisting Google Ads updates is a bit like… …herding cats. But that doesn’t mean we can’t gather ’em up into no-nonsense roundups with the essential facts and tips! Read on to learn what you really need to know about the latest Google Ads updates, … Continue reading The 10 Latest Google Ads Updates: What You Should Know (AND Do)
Google Ads Are More Important Than Ever
Dave Sutton November 15, 2021 Google ads have become an indispensable part of every digital marketing strategy. Companies of all shapes and sizes are turning to Google to increase their reach by leveraging the biggest search engine platform in the world. Digital marketing campaigns can be a massive waste of money if your keywords are … Continue reading Google Ads Are More Important Than Ever
Google Ads Group Conversion Goals For Bidding Optimization
Google Ads Group Conversion Goals For Bidding Optimization by Laurie Sullivan , Staff Writer @lauriesullivan, November 1, 2021 Google Ads introduced several new features around conversion goals on Monday. The conversion goal feature groups actions into categories based on a specific type of conversion. Marketers can use the feature to optimize bidding at the account or … Continue reading Google Ads Group Conversion Goals For Bidding Optimization
How to Build an Effective Google Ads Landing Page
Jeremy Durant October 8, 2021 When you walk into a store with a very specific item in mind, is it helpful to see all the other unrelated products? Or is it helpful to see what you need front and center so you can get moving with your purchase? This is a simplified scenario of custom … Continue reading How to Build an Effective Google Ads Landing Page
How to Be Successful With Google Ads
Dildeep Singh October 5, 2021 Google Ads is one of the most popular and reliable marketing networks available. With most people using Google as their search engine of choice, it’s easy to see why using Google Ads to reach those searchers is a great way to reach potential customers. Google Ads is a bit different … Continue reading How to Be Successful With Google Ads
Google Ads Pushes ‘Phrase’ Or ‘Broad’ Matches Vs. Simple Keywords
Google Ads Pushes ‘Phrase’ Or ‘Broad’ Matches Vs. Simple Keywords by Laurie Sullivan , Staff Writer @lauriesullivan, September 24, 2021 Google is taking steps to improve the predictability of how keywords match, especially when multiple keywords are eligible to match the query. A phrase-match or a broad-match keyword that is identical to a query when it … Continue reading Google Ads Pushes ‘Phrase’ Or ‘Broad’ Matches Vs. Simple Keywords
Google Ads Now Prefers Phrase, Broad Match Keywords Identical To Query
Google Ads Pushes ‘Phrase’ Or ‘Broad’ Matches Vs. Simple Keywords by Laurie Sullivan , Staff Writer @lauriesullivan, September 24, 2021 Google is taking steps to improve the predictability of how keywords match, especially when multiple keywords are eligible to match the query. A phrase-match or a broad-match keyword that is identical to a query when it … Continue reading Google Ads Now Prefers Phrase, Broad Match Keywords Identical To Query
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