Preventing Waste: How to Get the Most Out of Your Google Ads Spend Adrian Whitby Oct 27, 2025 Running Google Ads can feel like a balancing act—powerful reach on one side, budget wastage on the other. With Google’s AI features making campaign setup faster than ever, the temptation to “set it and … Continue reading Preventing Waste: How to Get the Most Out of Your Google Ads Spend
Google To Advance Bidding Strategy In Ads by Laurie Sullivan , Staff Writer, November 17, 2025 Google will soon introduce “Journey Aware Bidding” in Google Ads, signaling a shift toward a completely new approach to bidding for leads, according to Jyll Saskin Gales, an independent Google Ads coach. The feature appears to use machine learning … Continue reading Google To Advance Bidding Strategy In Ads
Why Clicks Don’t Equal Customers: The Metrics That Really Matter in Google Ads Ron Hutchison Oct 23, 2025 When most clients or businesses first dive into Google Ads, the first metric they notice is clicks. After all, clicks mean people are visiting your website — so more clicks must mean more customers, right? Well…. not … Continue reading Why Clicks Don’t Equal Customers: The Metrics That Really Matter in Google Ads
Are Google Ad-Tech Divestitures Feasible? by Laurie Sullivan , Staff Writer, September 29, 2025 Google had a difficult day on Friday, the fifth day of its monopoly case. At least one report suggested that the Department of Justice (DOJ) strengthened one important part of the case. The DOJ’s witnesses — some focused on engineering — … Continue reading Are Google Ad-Tech Divestitures Feasible?
Google Performance Max Gains Controls, Insights by Laurie Sullivan , Staff Writer, August 7, 2025 Google has introduced new features to boost performance and streamline ad management, including campaign-level negative keyword lists for Performance Max campaigns, expanded search theme limits from 25 to 50 per asset group, and enhanced reporting capabilities. Through a variety of … Continue reading Google Ads Performance Max Gains Controls, Reports, Creative insights
Google Ads’ new AI Max match type gives visibility into automated search performance for clearer comparisons and more informed campaign decisions. Anu Adegbola on July 2, 2025 AI Max now appears as a distinct search match type in reporting dashboards, giving marketers a new layer of visibility into performance data that previously lived in … Continue reading Google Ads rolls out AI Max search match type
When Google Ads Can Talk And Listen In AI Mode by Laurie Sullivan , Staff Writer @lauriesullivan, June 18, 2025 Google has begun to roll out conversational talk and listen for AI Mode in its search app, but ads could become the next venture the company conquers. The version launched today enables users to have a … Continue reading When Google Ads Can Talk And Listen In AI Mode
Costs Of Google Ads Rise As Conversions Improve by Laurie Sullivan , Staff Writer @lauriesullivan, May 20, 2025 Google Ads are seeing better conversion rates despite costs rising across nearly every industry so far in 2025. It’s not clear whether artificial intelligence (AI) is playing a role in the increase. Executives have said advertisers may experience … Continue reading Costs Of Google Ads Rise As Conversions Improve
Winning with Google Ads in an AI-Driven World Wisam Abdulaziz May 5, 2025 Google Ads has undergone major shifts in recent years, shaped by two dominant trends: Google Search clicks are becoming more expensive and competitive every year. Google Search campaigns are increasingly automated and AI-driven, especially in bidding and targeting. As … Continue reading Winning with Google Ads in an AI-Driven World
Two Decades of Google Ads: How the Platform Has Evolved Since 2003 Joanne Quipp Apr 29, 2025 When Google first launched its advertising platform in 2000, few could have predicted how deeply it would shape the internet, marketing, and even global commerce. Known initially as Google AdWords, the platform started with just … Continue reading Two Decades of Google Ads: How the Platform Has Evolved Since 2003
