Google Performance Max Gains Controls, Insights by Laurie Sullivan , Staff Writer, August 7, 2025 Google has introduced new features to boost performance and streamline ad management, including campaign-level negative keyword lists for Performance Max campaigns, expanded search theme limits from 25 to 50 per asset group, and enhanced reporting capabilities. Through a variety of … Continue reading Google Ads Performance Max Gains Controls, Reports, Creative insights
Category Archives: Google Advertisement
Google Ads rolls out AI Max search match type
Google Ads’ new AI Max match type gives visibility into automated search performance for clearer comparisons and more informed campaign decisions. Anu Adegbola on July 2, 2025 AI Max now appears as a distinct search match type in reporting dashboards, giving marketers a new layer of visibility into performance data that previously lived in … Continue reading Google Ads rolls out AI Max search match type
When Google Ads Can Talk And Listen In AI Mode
When Google Ads Can Talk And Listen In AI Mode by Laurie Sullivan , Staff Writer @lauriesullivan, June 18, 2025 Google has begun to roll out conversational talk and listen for AI Mode in its search app, but ads could become the next venture the company conquers. The version launched today enables users to have a … Continue reading When Google Ads Can Talk And Listen In AI Mode
Costs Of Google Ads Rise As Conversions Improve
Costs Of Google Ads Rise As Conversions Improve by Laurie Sullivan , Staff Writer @lauriesullivan, May 20, 2025 Google Ads are seeing better conversion rates despite costs rising across nearly every industry so far in 2025. It’s not clear whether artificial intelligence (AI) is playing a role in the increase. Executives have said advertisers may experience … Continue reading Costs Of Google Ads Rise As Conversions Improve
Winning with Google Ads in an AI-Driven World
Winning with Google Ads in an AI-Driven World Wisam Abdulaziz May 5, 2025 Google Ads has undergone major shifts in recent years, shaped by two dominant trends: Google Search clicks are becoming more expensive and competitive every year. Google Search campaigns are increasingly automated and AI-driven, especially in bidding and targeting. As … Continue reading Winning with Google Ads in an AI-Driven World
Two Decades of Google Ads: How the Platform Has Evolved Since 2003
Two Decades of Google Ads: How the Platform Has Evolved Since 2003 Joanne Quipp Apr 29, 2025 When Google first launched its advertising platform in 2000, few could have predicted how deeply it would shape the internet, marketing, and even global commerce. Known initially as Google AdWords, the platform started with just … Continue reading Two Decades of Google Ads: How the Platform Has Evolved Since 2003
Google loses advertising monopoly case
A Federal judge found Google “willfully engaged in anticompetitive acts” to control the ad server and ad exchange markets. Anu Adegbola on April 17, 2025 Google created an illegal monopoly in the online advertising industry, a Federal judge ruled. Judge Leonie Brinkema sided with the Department of Justice in finding that the company engaged … Continue reading Google loses advertising monopoly case
How To Optimize Google Ads For High-intent Search Queries
How To Optimize Google Ads For High-intent Search Queries Aayush Jain Mar 26, 2025 Optimizing Google ads for high-intent search queries in this ever evolving digital landscape has become crucial to generate better quality traffic & improve conversion rates at a macro level. The high-intent search queries enable a user to … Continue reading How To Optimize Google Ads For High-intent Search Queries
Google is exploring ads in new AI Mode
Ads could come to Google’s conversational search experience, but some advertisers are skeptical about performance. Anu Adegbola on March 11, 2025 Google confirmed to Adweek it will “explore bringing ads” to its new AI Mode search experience. However, ad buyers are concerned that user behavior in the conversational interface could reduce ad effectiveness. Google is … Continue reading Google is exploring ads in new AI Mode
How to Drive More High-Quality Leads with Google Ads: A Full Guide
How to Drive More High-Quality Leads with Google Ads: A Full Guide Chetan Solanki Mar 6, 2025 Google Ads is one of the most desired channels for generating high-quality leads for most business types. It works on the CPC model, It means the marketer has to pay for each click but the … Continue reading How to Drive More High-Quality Leads with Google Ads: A Full Guide
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