Category Archives: General

GEO isn’t a fad — but most GEO tactics won’t survive

Generative engine optimization is here to stay, even if today’s playbooks are not. Here’s how to balance AI optimization with human-first content. By Mike Maynard   January 15, 2026   Marketing — particularly martech — often behaves like the fashion industry. Every year, sometimes every season, a design from a significant fashion label emerges that … Continue reading GEO isn’t a fad — but most GEO tactics won’t survive

The all-electric Jeep Recon gets official specs and launch price

  The all-electric Jeep Recon gets official specs and launch price After years of delays the all-terrain EV launches early next year for $65,000. Andre Revilla Wed, November 19, 2025   Jeep Jeep says that the all-electric 2026 Jeep Recon will finally begin production “early next year.” This comes three years after the model’s original … Continue reading The all-electric Jeep Recon gets official specs and launch price

EGBA “urges” delegates to vote on its markers for harm measure

EGBA “urges” delegates to vote on its markers for harm measure Joel Loynds The European Gaming and Betting Association (EGBA) has sent out a new press release that “urges” officials to vote yes on a landmark vote that could help with harmful behaviours around gambling. The “standard for markers of harm” is an initiative in … Continue reading EGBA “urges” delegates to vote on its markers for harm measure

Caesars latest live dealer push: Gimmick or the future of the table?

Caesars latest live dealer push: Gimmick or the future of the table? Sophie Atkinson This year has seen gaming titan Caesars introduce live dealer studios, merging the digital world with the physical. It’s a new experience for players, with the brand having just expanded into its third major jurisdiction, all in the space of just … Continue reading Caesars latest live dealer push: Gimmick or the future of the table?