Generative engine optimization is here to stay, even if today’s playbooks are not. Here’s how to balance AI optimization with human-first content. By Mike Maynard January 15, 2026 Marketing — particularly martech — often behaves like the fashion industry. Every year, sometimes every season, a design from a significant fashion label emerges that … Continue reading GEO isn’t a fad — but most GEO tactics won’t survive
Category Archives: General
Playtech expands its wares into South Africa with LottoStar
Playtech expands its wares into South Africa with LottoStar Joel Loynds Suswati Basu Playtech, the company behind the tech that powers many online gambling platforms, has announced that it intends to expand its presence in South Africa via its partner LottoStar. The gambling tech company will now take on “more than 100” … Continue reading Playtech expands its wares into South Africa with LottoStar
Polymarket user makes over a $1 million on Google guesses
Polymarket user makes over a $1 million on Google guesses Sophie Atkinson A Polymarket user, called AlphaRaccoon, has caused controversy and gained major media attention as they allegedly netted over $ 1 million in 24 hours. According to Forbes, the user has accurately placed bets on Google’s 2025 Year in Search rankings, with … Continue reading Polymarket user makes over a $1 million on Google guesses
Mikki Mase blasts Dana White for denying ties and calling him cheater
Mikki Mase blasts Dana White for denying ties and calling him cheater Suswati Basu Mikki Mase, a well-known face in the gambling world with a $ 43.5 million fortune, has hit back at a recent social shun from UFC’s Dana White. White, in recent media coverage, has allegedly denied any connection to Mase … Continue reading Mikki Mase blasts Dana White for denying ties and calling him cheater
What’s your wabi-sabi?
November 23, 2025 What’s your wabi-sabi?
The all-electric Jeep Recon gets official specs and launch price
The all-electric Jeep Recon gets official specs and launch price After years of delays the all-terrain EV launches early next year for $65,000. Andre Revilla Wed, November 19, 2025 Jeep Jeep says that the all-electric 2026 Jeep Recon will finally begin production “early next year.” This comes three years after the model’s original … Continue reading The all-electric Jeep Recon gets official specs and launch price
How weird wins
November 11, 2025 How weird wins
How Sun Day turned its logo into a protest sign
September 20, 2025 How Sun Day turned its logo into a protest sign The logo for the new day of climate action features half a sun—the rest is up to you. span>span]:whitespace-nowrap”>
EGBA “urges” delegates to vote on its markers for harm measure
EGBA “urges” delegates to vote on its markers for harm measure Joel Loynds The European Gaming and Betting Association (EGBA) has sent out a new press release that “urges” officials to vote yes on a landmark vote that could help with harmful behaviours around gambling. The “standard for markers of harm” is an initiative in … Continue reading EGBA “urges” delegates to vote on its markers for harm measure
Caesars latest live dealer push: Gimmick or the future of the table?
Caesars latest live dealer push: Gimmick or the future of the table? Sophie Atkinson This year has seen gaming titan Caesars introduce live dealer studios, merging the digital world with the physical. It’s a new experience for players, with the brand having just expanded into its third major jurisdiction, all in the space of just … Continue reading Caesars latest live dealer push: Gimmick or the future of the table?