By Grace Snelling October 06, 2023 After 59 years, outdoor outfitter Eddie Bauer is trading its cursive logo for something a bit more tangible: a goose. But not just a goose. The bird is accompanied by a simplified version of the brand name, now written in all-caps block lettering. On the full stack logo, … Continue reading Eddie Bauer changed its logo because Gen Z doesn’t read cursive
By Sarah Bregel September 14, 2023 A new study is taking a closer look at the mental health of Gen Z. The emotional struggles of Gen Zers—people born between 1997 and 2012—have been well documented in recent years. Still, questions remain about what makes this group so different from previous generations. According to a … Continue reading Not just growing pains: Gen Z reports suffering more than other generations did at their age
YouTube is now the number one platform for teens, with almost eight in 10 using it to stream video content. Nicola Agius on August 29, 2023 Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. Six in 10 teens would watch a YouTube ad rather than skip it, … Continue reading Gen Z teens are watching YouTube ads and recalling what they’ve seen
Gen Z Shopping: 79% Originates On Social Media, Study Shows by Colin Kirkland , April 21, 2023 LTK, a global creator marketing platform and shoppable social media app, released its 2023 Gen Z Shopper Study on Thursday, which shows that the majority of Gen Z’s shopping is initiated by social media and creator recommendations. According … Continue reading Gen Z Shopping: 79% Originates On Social Media, Study Shows
By Shalene Gupta March 02, 2023 According to a recent study by Dell, 37% of Gen Z said their education did not adequately prepare them with technology skills they would need for their job. Meanwhile, 44% said they only learned very basic computing skills. These results are particularly surprising given that Gen Z is the … Continue reading Gen Z has a tech skills gap at work. Here’s why
By Michael Grothaus January 24, 2023 If you’re a company in the market for growing your workforce, there’s no doubt you’ll be headhunting Gen Z workers in the near future. The problem is, depending on your company’s size, Gen Z might not want to work for you. That’s according to a new report from … Continue reading Gen Z wants to work for big companies that can survive economic downturns, Adobe says
By Michael Grothaus January 17, 2023 Employers have cause for concern when it comes to Gen Z workers staying put, suggests a new report by the Oliver Wyman Forum. Among other things surrounding Gen Z, the report delves into the youngest working generation’s views on employment and what they seek to get out of … Continue reading Employers beware: Even your ‘loyal’ Gen Z workers may still be looking for another job
By Sarah Lynch January 07, 2023 There was an owl in the room. Zaria Parvez entered Duolingo’s Pittsburgh headquarters for the first time in September 2021 and spotted a human-size green and orange owl costume slumped on an empty table. Before the pandemic, this mascot had only been trotted out to promote the language … Continue reading How Gen Z social media managers became the new CMOs
By Shalene Gupta January 07, 2023 Contrary to the popular belief that data privacy is about making sure your data isn’t shared, Eli Wachs believes that data sharing, in fact, has significant benefits . . . when used correctly. Today, Wachs, 24, is the CEO of Footprint, a company that is rethinking how we store … Continue reading This Gen-Z tech CEO wants to build the Apple Pay of identity—a one-stop shop for your data
By Melanie Gaboriault December 11, 2022 When I picked up my 15-year-old daughter from an event recently, I overheard her, as she said goodbye to someone she’d just met, ask them: “Hey, what’s your Snap handle?” At that moment, I couldn’t help but remember the days when I would scribble down friends’ home phone numbers … Continue reading What I’ve learned about the new era of communication from my Gen Z kids
